Gourmet yoghurt brand, The Collective is spicing things up in the dairy category with the launch of a delicious and warming new Gingerbread Limited Edition, that captures Britain’s favourite seasonal flavours throughout Autumn and Winter (RRP £2.39 for a 500g tub).
Gingerbread is a traditional treat in the colder months and is a consumer favourite during Halloween and Christmas where it is used for making edible seasonal decorations and conjuring images of Hansel and Gretel. By creating this new edition, The Collective is bringing an innovative new product to market that will have significant appeal to shoppers and retailers alike.
This seasonal edition will allow the business to tap into significant consumer demand around Halloween and Christmas, which, alongside Easter, are two of Britain’s three biggest buying occasions.
This is the latest innovation from The Collective, which is committed to bringing a unique and exciting offering to the dairy category. The brand has produced the UK’s first alcoholic yoghurt, Raspberry & Amaretto, a Blackcurrent & Beetroot variety and in summer 2015 it partnered with well renowned chef, Anna Hansen to release a Rhubarb, Vanilla & Lemongrass flavour.
The Gingerbread Limited Edition is the first yoghurt of its kind to be launched in Britain and is inspired by freshly baked gingerbread men and sumptuous Jamaican ginger cake. It pairs The Collective’s award winning yoghurt with a double layer of golden brown spiced compote that balances the sweetness of soft brown sugar with fragrant notes of stem ginger, ground spice and cinnamon.
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