Following the news that nine out of ten British consumers are regularly gripped by "wrap-rage" – frustration with impenetrable or poorly functioning food packaging - KM Packaging Services is planning to remedy the situation with the launch of a new user-friendly lidding film KM KPeel 3G.
The new lidding solution will be music to the ears of the 73% of consumers who proactively seek out foodstuffs that are easier to open. KPeel 3G is a technically-superior heatsealable polyester film which peels cleanly from trays in ambient or chilled conditions. thus enhancing KM’s already-impressive lidding range. Available in 21, 25 and 40 micron thickness, KPeel 3G is debuting hot on the heels of the company’s launch of KM Klarity, another flagship product offering game-changing antifog performance.
KPeel 3G is extremely versatile, sealing to CPet and APet trays and providing superior cold peel in one piece without shredding, even direct from the freezer. Dual ovenable – microwave and conventional oven – and chillable, this ground-breaking film also facilitates an excellent hot peel as well, making it ideal for use on products such as ready meals, soft fruit and salad bowls.
Commercial Director Graham Holding says, “KM is constantly looking to innovate, not just for the sake of it, but to really seek out ways to make the consumer experience better and thus keep our customers - food manufacturers – happy. As we celebrate our thirtieth Anniversary we’re having a fantastic year with the launch of several genuinely market-leading products over recent months, which have so far proven to be very successful.
“We expect KPeel 3G to be another trailblazer thanks to its sheer versatility and user-friendly qualities in almost any food dish, from ready meals to fruit platters. Additional features include multi colour printing as well as macro hole and lazer perforation."