Patak’s launches new ‘Patak’s Makes Perfect’ TV advert
Worth more than £60m in value sales and boasting a 27.4% value share of the Ambient Indian Category*, Patak’s believes the new ‘Patak’s Makes Perfect’ campaign will build on the previous, well-loved and recalled advert featuring a depiction of family member, Kirit Pathak. The new Patak’s advert celebrates the brand’s heritage and the Pathak family, showing how they have continually strived over multiple generations to perfect recipes that give consumers the confidence to make delicious Indian Food at home.
The creative follows each generation’s journey, starting from their humble beginnings in Gujurat, India, to the present day, as they tweak and improve the recipes over time to create the perfect pastes and sauces that have made the brand the number one preferred choice for consumers today. Concluding with a scene featuring chef and Pathak family member, Anjali Pathak, cooking at home, the film shows Patak’s pastes at the heart of a delicious and enjoyable Indian meal.
Patak’s has partnered with creative advertising agency, BMB, to launch the ‘Patak’s Makes Perfect’ campaign, which has been in development for two years. Airing on 10th January until 10th April 2022, Patak’s is working with media agency the7stars to handle media output in the UK and ROI with a budget of over £1m, via terrestrial and On Demand programmes across ITV, Channel 4 and Sky Channels, as well as YouTube.
Chris Heyn, Director of UK World Foods Marketing at AB World Foods, comments: “Patak’s has been the staple of Indian cooking at home for millions of UK households for generations. We want to remind viewers that if they’re creating Indian food at home, Patak’s is the only choice as there are generations of Pathak family experience, knowledge and care in every jar, ready to help them give their family and friends delicious, authentic dishes every time.”
For more information visit www.pataks.co.uk
SEE acquires Foxpak Flexibles
SEE has acquired Foxpak Flexibles under SEE Ventures, its initiative for investing in disruptive technologies and business models to accelerate growth.
Foxpak, a privately-owned Irish packaging solutions company, pioneered the development of digital printing on flexible packaging. Foxpak partners with leading brands to deliver highly decorated packaging solutions; stand-up and spout pouches, and sachets that serve a variety of markets including food retail, pet food, seafood, and snacks.
Foxpak has leveraged digital printing capabilities to print directly on its flexible packaging materials to empower their customers’ brands. Their solutions can be quickly scaled up or down to meet the production requirements for customers of any size.
“Foxpak will build on our digital packaging solutions where graphic design and digital printing are key areas of value creation. Foxpak is recognized as a customer-centric, digital printing pioneer,” said Ted Doheny, president and CEO at SEE. “Together we will accelerate our digital future with innovations in smart packaging for leading brands around the world.”
Established in 2001, Foxpak is located in Collon, Ireland and employs 33 people, serving brands in more than 30 countries.
“Foxpak has a history of being a customer-centric business with a team of experts in digital printing – both of which will make strong additions to SEE’s solutions portfolio,” said Gerd Wichmann, SEE’s EMEA regional president. “We are excited to welcome the employees at Foxpak to SEE and look forward to getting to work together.”
Paulig acquires Spanish company to accelerate growth in Tex Mex and snacking categories
Paulig, the international, family-owned food and beverage company, has acquired Spanish-based company Liven to drive growth in its Tex Mex and snacking business in Europe.
Liven’s portfolio of snacks and Tex Mex products is one of the broadest in Europe, generating EUR 63 million in revenue to the company in 2021. Liven has approximately 290 employees based in Spain.
This acquisition combines Paulig’s Tex Mex and flavouring expertise with Liven’s snacks manufacturing and innovation capabilities. Through complementary product portfolios, both companies can strengthen their position in the growing Tex Mex and snacking categories in Western Europe.
Liven’s broad product portfolio contains specialty snacks made of corn, vegetables, grains and pulses as well as gluten-free and organic products.
Rolf Ladau, CEO of Paulig, said: “The acquisition of Liven is an important step in the execution of our growth strategy and ambition to become one of the fastest-growing and profitable food and beverage companies in Europe and a sustainable frontrunner in the industry. Liven’s agile innovation and production capabilities strengthen Paulig’s position as the leading European Tex Mex company, and also complement our offering with new types of snacks. We warmly welcome Liven to the Paulig family.”
Salvador Montagut, CEO of Liven, said: “My goal as the CEO has been to secure a sustainable future for Liven, its employees, and the Berguedà area, and to seek international growth in a way that matches our values of caring for people and the planet. I am very pleased that Liven becomes part of Paulig. We share the same values and sustainability ambitions, and together we can strengthen our R&D capabilities to create a Snacking Centre of Excellence for Paulig and expand to new geographies and categories.”
Kite Packaging enroll five employees into a Packaging Professional degree
A brand new degree course offered by Sheffield Hallam University has commenced in January 2022: the BSc (Honours) Packaging Professional degree apprenticeship. There are 12 places on the first course, five of which are occupied by employees of Kite Packaging keen to become experts in their field to support the continued growth of the largest online packaging distributor in the UK.
Kite have heavily invested in the personal growth and training of their staff since their founding when they began their graduate scheme in the same year. This new qualification combines the studying of a university course alongside 30+ hours of employment a week, thus allowing the individuals to gain invaluable industry experience in addition to specialist learning. This aligns seamlessly with Kite’s values of work ethic partnered with perpetual education.
Over the four years, the course will cover a range of modules including Art & Design aspects of packaging with sustainability, project management and analytical considerations. Additionally, engineering areas such as materials science, testing & regulations and manufacturing & production will be taught in depth, completed with Personal Professional Development studies. By being able to apply the learning directly into a workplace, the employee is granted an excellent balance of theory understanding and hands-on training.
The students will gain a specialised qualification without having to pay any student fees all while earning a salary, and the company will acquire highly skilled workers equipped with the knowledge to shape the future of the packaging industry. As a company powered by employee share-ownership, Kite is dedicated to the continual growth of its individuals for the amplified benefit of the group as a whole.
Dog food producer snapped up by Cranswick
Cranswick, a leading UK food producer, has acquired the entire issued share capital of Grove Pet Foods Limited.
Grove Pet Foods is a producer of dry dog food for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog).
The business operates predominantly from a purpose-built freehold facility in Lincolnshire and employs a total workforce of approximately 100.
John Walgate, Managing Director, will remain with and continue to lead the business.
Adam Couch, Chief Executive Officer, Cranswick, said: “I am delighted to announce the acquisition of Grove Pet Foods, a well-invested manufacturer of dry pet food supplying
leading brands focussed on the specialist pet retail market.
“This acquisition represents a platform for future growth in the attractive UK pet food market and diversification into this complementary category for Cranswick. The existing facility has capacity and a footprint for further expansion.
“Grove Pet Foods has built a reputation for high quality products and service that is well aligned with Cranswick. The combined business will benefit from vertical integration opportunities within the group and particularly our fresh poultry and pork businesses. We look forward to building on this and continuing to invest in the product range, facilities and the team over the years ahead.”
Buzzed unveils world’s first energy tonic water
NEW drinks brand, Buzzed, has unveiled the world’s first energy tonic water. Tapping into the elevated consumer interest in health and wellness, Buzzed provides a refreshing new take on the traditional tonic.
Unique to the market, in contrast to most leading energy drinks which use synthetic caffeine, Buzzed’s caffeine source is 100% naturally retrieved, extracted from natural plant sources, but still boasts more caffeine per 100ml than the UK’s leading energy brand.
With the brand name inspired by the caffeine energy boost the tonic delivers and because it is sweetened only with pure Blossom Honey and Stevia, Buzzed provides consumers with the ultimate, all-natural uplift.
As Tonic Water is one of the biggest growth drivers in adult soft drinks[i] and research shows 70% of consumers have become more attentive to natural ingredient claims over the last 12 months[ii], the innovative new launch is set to offer an uplifting sales opportunity for retailers.
British made, with 100% recyclable packaging and all ingredients ethically produced in the UK, Buzzed is sweetened with the finest pure Blossom Honey and plant-based Stevia, creating the perfect delicate flavour experience, avoiding the overwhelming sugary taste often associated with energy drinks.
Buzzed founder, Louise Lloyd, says, “There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour. Our research has shown that many people choose this kind drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
With vibrant packaging and contemporary bold branding designed for on-shelf stand out, the brand is being supported with a six-figure marketing spend and will have a significant presence at key summer events to drive awareness.
Suitable as a standalone drink, or as a mixer for spirits and low/no alcohol alternatives, Buzzed delivers on multiple drinking occasions. In addition, boasting more caffeine per 100ml than the UK’s leading energy brand, whilst being only 17kcals per can, the new launch targets the health-conscious consumer, delivering an alternative mixer or energy booster for those concerned about artificial flavourings and calorie consumption.
Enercon announces launch of new Super Seal™ range of induction cap sealers
Enercon Industries Limited has announced the latest generation of the world’s best-selling induction cap sealers. The Super Seal™ 300, 400 and 600 are direct replacements for the Super Seal™ 50, 75 and 100, bringing new features to give more value to packagers and manufacturers.
Built on proven design, the new Super Seal™ range has an improved easy-to-use user interface that simplifies set-up, operation and troubleshooting. An optional sensor package is mechanically and electronically integrated within the machine for the first time, removing the need for a second installation on the line.
Like its predecessor the range is air-cooled, compact, easy to install and requires very little maintenance and suitable for packaging environments that operate lines running between 1 and 30 metres per minute. The range offers three different power models, and with a variety of sealing heads to choose from, you can ensure the highest productivity and the lowest energy usage for your application.
Like all Enercon inline machines, the power unit continues to be separate from the sealing head so you can change induction coils, quickly and easily, to seal different applications on one line. The new range is compatible with virtually all Enercon induction sealing coils built in the last 15 years, and with the robust stainless-steel stand suitable for food or clean environments also available with previous models.
Paul Bennion, sales director at Enercon, says: “The new Super Seal™ range offers easy set-up and operation, ultra-efficient sealing heads and stable power-delivery independent of loading. These new features improve usability to offer packagers reliable, consistent, hermetic sealing at a low cost of ownership.”
For more information on these additions to the Enercon range of induction cap sealers visit www.enerconind.co.uk/super-seal, or to discuss your application needs and arrange free sealing trials, call 01296 330542 or email info@enerconind.co.uk.
Enercon Industries is the global leader in induction cap sealing. From the European Headquarters in Aylesbury, UK, Enercon has over 40 years of experience in delivering reliable, state-of-the-art, cost-effective induction cap sealers to the food, beverage, dairy, pharmaceutical and healthcare, chemical and agrochemical, automotive and household chemical industries. More information on Enercon can be found at www.enerconind.co.uk.
Food Thoughts launches luxury dark and white choc chips
Fairly traded baking brand Food Thoughts has expanded its organic baking cocoa and cacao powders, with the launch of new Luxury Dark and White Chocolate Chips.
The single origin, Fino de Aroma (found amongst the top 8% cocoa beans in the world) products are carefully sourced from fairly traded partners who contribute to the development of communities in Colombia. They are now on sale in Sainsbury’s and online, inspiring a nation of thoughtful bakers.
The new chips can be used in a variety of bakes, from cookies and brownies, to cakes, desserts and more. The Food Thoughts Luxury Dark Chocolate Chips 200g are made from 70% Cacao. With a deep and intense dark chocolate flavour in every bite, they are ideal for baking simple pleasures such as dark chocolate chip cookies and decadent and sophisticated chocolate desserts. The chips are suitable for vegetarians and vegans and are nut and gluten free.
nibnibs Not Too Naughty announces Booths as first retail stockist
A brand-new line of healthy cookies is coming to Booths this January. With less than 90 calories per pack, nibnibs ‘Not Too Naughty’ cookies are one of the most indulgent and nutritious options on the market. The Booths listing marks a significant step for nibnibs into the retail space, following their success supplying to some of the world’s biggest airlines.
The Not Too Naughty cookies are a third less in sugar than their traditional biscuits, but actually around 50% less than other main players in the market too. In addition to having reduced sugar, the cookies are also high in fibre with no artificial sweeteners, colours or preservatives, reduced sugar, and palm oil free.
nibnibs are also proud to be fully recyclable and baked in Britain! The founders, Susan and Darren Everitt, a husband and wife duo, started the business in their kitchen in 2009 with a love of baking and slowly grew from supplying local farm shops to international airlines including United Airlines, Virgin Australia, British Airways, Emirates, Delta, and many more.
Carluccio’s launches exclusive fresh range in Sainsbury’s nationwide
Carluccio’s restaurant inspired dishes will soon be available exclusively in 300 Sainsbury’s stores nationwide from 26th January as the Italian multi-channel, multi-format brand founded by the late Antonio Carluccio launches a bespoke range of fresh ready meals including chilled pizzas, pastas and sauces.
The 16-strong fresh produce range uses authentic Italian recipes and ingredients, re-creating the brand’s dishes in a fresh and modern way. Six ready meal options including Beef and Chianti Lasagne for two, Roasted Mushroom Tagliatelle for one, plus an array of 12-inch pizzas from Margherita to Prosciutto Crudo & Mozzarella. In collaboration with Italian pasta brand Bertangi, the range also includes three fresh pasta variations; Ravioli, Mezzelune and Girasoli, and two stir-in sauce options.
Bringing a new ready meal packaging format to the market; the card tray in the new Carluccio’s range can easily be separated from the film liner for 100% recyclability, whilst the film weight delivers over 80% plastic reduction (compared to a normal cPET tray).