Sunday, November 28, 2021

Casual Dining wins Best Trade Show Award for a second year

The Casual Dining show has been named Best Tradeshow Exhibition under 2000 sq m at the AEO Awards for a second time in its first two years of business.

The Association of Event Organisers’ Excellence awards ceremony hosted over a thousand event industry professionals at the Grosvenor House Hotel in London’s Mayfair. Facing tough competition, Casual Dining defended its title for a second consecutive year over fellow finalists, including The Surface Design Show, ScotHot, UTECH North America, PayExpo 2014, Travel Technology Europe and The Meetings Show.

Having already won widespread support from across the casual dining sector and exhibitors, the AEO’s judges were impressed by the show’s “excellent content programme and exhibition design and layout”, commenting that Diversified UK “identified a clear gap in the market for the fast emerging casual dining sector, a sector focused on innovation and brand.”

Group event director Chris Brazier says, “To have the honour of Casual Dining winning Best Trade Show for its launch event last year was incredible. The fact that Casual Dining has won again – that’s twice in our first two years – is a fantastic achievement for the show. A big thank you must go to the whole industry, including our exhibitors, visitors, media and association partners for supporting the show from the very beginning and helping to make Casual Dining the show that this important sector truly deserves.”

“A special mention must go to the amazing team here at Diversified UK, who have worked so hard to deliver a much respected, sector defining event in such a short space of time.”

With over 150 exhibiting companies and over 3600 visitors in 2015, Casual Dining’s rapid expansion mirrors the growing success of the UK’s £6.9 billion casual dining market. This strong market performance, combined with glowing testimonials from attendees, has seen increasing demand from new companies looking to exhibit in 2016. Among them are Moy Park, Twinings, Innovate Foods, Pipers Crisps, Hallgarten Druitt & Novum Wines, Innis & Gunn, and Jascots Wine Merchants.

Since the success of the 2015 show in February, which saw 75% of exhibiting companies rebook onsite, stands have been selling at a record rate, with returning big names like Britvic Soft Drinks, Reynolds, Lamb Weston, Farm Frites, Fresh Direct, Unox UK, AAK, Magrini and Tudor Tea & Coffee confirmed. Eight months ahead of its highly anticipated third show, the Ground and Mezzanine Levels are sold out, while the Upper Feature Level, the new home of the Casual Dining Keynote Theatre and Casual Dining Design Awards Gallery, has only limited stands left. The show is already 85% sold out.

Casual Dining will return to the Business Design Centre, London, on 24th to 25th February 2016.

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