Saturday, June 12, 2021

Inaugural Food & Hotel Digital Week opens up new online event format

The first edition of Food & Hotel Digital Week recorded more than 5,000 industry professionals attending the five-day event which ran from 25-29 May 2020.

More than 300 suppliers combined showcased their homegrown specialities, products and brands. French suppliers and brands including Adventys, Borde Wild Mushrooms, Distillerie Du Perigord, De Buyer Industries, Lactinov, Loc Maria Biscuits, Francois Doucet Confiseur, Rotisol, Sodiaal, St Michel Biscuits and others highlighted milk products, cheeses, pastries, rotisserie ovens and induction cooktops.

Packaged Asian sauces, fresh and frozen seafood, processed foods, combi-ovens, dishwashers and air & surface sterilisers were some of the products showcased by Malaysian brands – CB Frozen Food, HYT Food Industries, Kum Thim Food Industries, MEIKO Clean Solutions (SEA), Medklinn International, SKS Food Industries, S&P Industries and many others.

Popular food and beverage products in the Top 100 Foods and Top 100 Drinks highlights were frozen food, healthy snacks, plant-based meats, coffee, tea, juices and alcoholic beverages.

Beyond Meat, Brauhaus Altenkunstadt Andreas Leik, Foodsterr, Giffard, Gryphon Tea Co., Huber’s, Monin Asia, Mulwarra Export, Nespresso, Omnipork, Opus Verticals, Or Tea?, Siam Original Food Co., Sterilgarda Alimenti and Yocha Kombucha were some of the brands featured.

A new way for food in a post COVID-19 world

COVID-19 has disrupted our lives, changed the way we conduct business and interrupted supply chains. The crisis has also forced us to rethink food security, question the notion of farm to fork and even sustainable food innovation.

The industry webinar series on 28 May, which covered a range of topics from Food Security, Business Intelligence to Food-Tech and Sustainability and Foodservice, saw more than 1,500 unique attendees (45% webinar attendance rate) from over 20 countries and regions, and more than 2,600 social views.

Rounding up Food & Hotel Digital Week was a Live Webinar Day on 29 May, which recorded 428 unique attendees from 24 countries and regions who tuned in to catch guest speakers from Google Hong Kong, World Association of Chefs’ Societies and the Malaysian Association of Hotels share on online sourcing and digital marketing; and updates on the Malaysian tourism, food and hospitality industry.

“We are very pleased with the results of the first Food & Hotel Digital Week, it has proven that our digital initiatives were effective in helping our food and hospitality community come together, create value and hopefully come up with new ideas to help transform their businesses moving forward,” said Mr Ian Roberts, Managing Director – Hospitality, Food & Beverage, Informa Markets.

“I believe these virtual events are here to stay and in time will truly complement our physical events to help businesses in their recovery and growth post-pandemic.”

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