The annual Champagne celebration returns for the first week in October, with 20 events across 19 venues including London, Birmingham and Bath.
With the air of pretension and elitism surrounding the sophisticated tipple, it’s easy to get intimidated. In this case, both newcomers and connoisseurs are encouraged to come along and enjoy themselves with likeminded individuals.
Ten Champagne houses will be involved in the celebrations, which also includes tastings, masterclasses, brunches and discussions geared towards the rise of rosé – evidently a contentious issue. The merriment serves to showcase the diversity of champagne through a series of memorable and educational experiences.
Rhian Phillips, head of marketing at Searcys – whose four London Champagne bars will be part of the celebrations – comments: “We can’t wait for what is the becoming the biggest week in the Champagne calendar, bringing together those who want to show their appreciation for the world’s most glamorous drink. Fans of fizz are in for a real treat, with a range of events across the week.”
A range of venues including Europe’s longest champagne bar at St Pancras Grand, the iconic Gherkin and recently-opened Shoreditch hotspot Tonic & Remedy will be taking part. Participating venues outside London include the Pump Room in Bath and Champagne bar and restaurant in Birmingham’s Selfridges in the Bullring.