Friday, March 24, 2023

Packaging Innovations hits new heights with blockbuster 2023 showcase

Leading multi-format event organiser Easyfairs is celebrating following a blockbuster showing from its Packaging Innovations & Empack, Featuring Contract Pack & Fulfilment showcase, which was met with a rapturous response from attendees and exhibitors alike.

Registrations to the event were at a record high and over 6,500 unique attendees visited Birmingham’s NEC over the course of the two-day event, a substantial 21% increase when compared to 2022’s showing.

In addition to the constant crackle of networking taking place on the show floor, delegates were enlightened by a series of insightful talks held on three stages. A particular highlight was an enthralling speech on the trends shaping the packaging industry, delivered by Paul Jenkins, Founder and Managing Director of The PackHub, who placed the spotlight on the resurgence of paper-based solutions and the rise of innovative bio-based materials as part of a marked shift away from plastic.

The lively atmosphere and packed schedule of insightful events meant attendees and exhibitors alike were glowing in their feedback. Toshihiro Yoshimura, CEO of foodservice business Waso, was impressed by the new Foodservice Zone, hosted in partnership with the Foodservice Packaging Association (FPA), saying: “This was my first time at Packaging Innovations. I didn’t expect such an amazing variety of packaging solutions – I found everything I need to improve my foodservice business.”

Exhibitors were similarly positive. “We have had a brilliant show with lots of leads,” added Kayleigh Russell, Sales Manager at Micro Delta Packaging. “As always, Easyfairs was organised and professional. We can’t thank the team enough.”

Another show highlight was the inaugural Future Trailblazer initiative, which will shine a spotlight on individuals going above and beyond to drive sustainability, excellence, and cutting-edge innovation in their respective fields. At a highly-anticipated presentation on the Circular Economy stage, the concept was launched by Parisa Maleki, Community & Content Manager at Easyfairs, alongside partners IOM3 and Mercury Search & Selection. The criteria for applicant and entry process was defined, with a timeline of one year, until February 2024 given.

Speaking after the event, Renan Joel, Managing Director Packaging Division at Easyfairs, said: “We want to thank every speaker, exhibitor, and the thousands of visitors who came from across the world to make this the biggest and best Packaging Innovations yet. It was a show where we pushed the envelope and tried so many new things, from the Foodservice Zone to the Future Trailblazer launch to Contract Pack & Fulfilment being elevated to a third ‘headline act’ to make this a triple event.

“It’s incredibly gratifying to see all the new things we tried meet such a positive response thanks to the hard work and passion of our Easyfairs team. The only problem is trying to make next year’s show even better, but we’re definitely up for the challenge.”

Attendees wishing to register their interest in 2024’s showcase can do so by visiting now. Easyfairs’ next UK-based packaging showcase is London Packaging Week, held on 21 & 22 September at ExCeL London.

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