A new communications roadshow has launched to help equip farmers with the skills and know-how to communicate with the public about the British farming industry.
Spearheaded by sustainable farming organisation, Linking Environment And Farming (LEAF), the roadshow aims to foster discourse between farmers and the public amid increasing political uncertainty.
During April and May, the organisation will be travelling to ten locations across the UK with its Speak Out Roadshow communications workshops.
The one-day practical masterclasses will provide farmers and researchers with front line access to the skills, techniques and tools to become expert communicators – whether in person, on-farm, online, in print or in the media through photos, film and social media.
“With Brexit looming, we need to start clear and meaningful conversations about UK agriculture, as well as share best practice, show techniques, explain production, reveal trade-offs faced and demonstrate where farming creates environmental sustainability,” said Caroline Drummond, Chief Executive of LEAF.
“A key part of the Government’s new Agriculture Bill will see farmers being rewarded for the range of goods and services they deliver beyond food production – be that productive soils, clean water and air, increased biodiversity right through to public access.
“Public support for British farming will be key as we navigate this new political landscape, underpinned by clear, professional and strong communication.”
Alice Midmer, Demonstration and Innovation Manager at LEAF, added: “Farmers have a fantastic story to tell and are acutely aware of the need to speak out for their industry. What they need is the right skills and know-how to do the job effectively.
“We are extremely excited to be travelling the country with our Speak Out Roadshow and are really looking forward to connecting with farmers and researchers to inspire, inform and reignite their enthusiasm for communication.
“Whether they are starting from scratch or have years of experience in talking about farming, these workshops will enable everyone to build their expertise, bolster their confidence and be the best they can be – no matter where they are starting from.”
LEAF’s new online communications toolkit will be launched during the Roadshow.