Friday, September 25, 2020

COVID sees SIAL Paris postponed to 2022

SIAL Paris, the global food marketplace, has been postponed in the wake of the coronavirus crisis to safeguard public safety.

The event had been originally scheduled to take place between 18 – 22 October 2020, but has now been postponed to 2022, when it will take place from 15 to 19 October.

The event organisers said they will “put the two years ahead to good use to prepare an even more inspiring and efficient SIAL 2022”.

Although the organisers put together a “multitude of initiatives” to carry the event out in as safe a way as possible, the latest developments globally have led to a substantial shift in opinion among the international event’s audience consulted over the last few days. Indeed, a majority now wish to see it postponed.

A statement from the event organisers said: “In keeping with our mission, it remains our firm intention to keep in touch with our market and accompany the recovery and the transformation of food industry market players.

“At each edition, we decipher the market and the trends emerging in the world food sector, and we have tirelessly reinvented ourselves over more than 50 years as the imperative go-to figure in the food industry.

“We will consequently be offering a series of new events from October 2020 onwards dealing with major global issues, trends and innovation that are set to shape the food industry of the future.

“These highlights will include major international and exclusive studies, conducted by the expert partners of SIAL: Kantar, ProtéinesXTC and Gira. Cutting edge analysis of leading trends and how they evolve over time, based on a three-pillar approach: Customer expectations, Product innovation and Out-of-home food service behaviour.

“Furthermore, we will continue to expand our global network to offer regional growth platforms with major annual gatherings in China, Canada, Indonesia, India and the United Arab Emirates.”

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