Saturday, June 12, 2021

Virtual food and drinks trade show goes live next month

Product Guru, the product discovery platform that allows brands to showcase their products to retail buyers, has launched The Pantry Live, a new virtual alternative to food and drink trade shows.

The online experience, to be held on the 5th and 6th October, will offering an opportunity for suppliers to showcase their products in a virtual exhibition hall and network with industry experts at a time where meeting face-to-face is challenging.

The virtual exhibition hall will be an extension of the company’s software platform, which has been designed to make it easy for buyers to identify suitable suppliers and view their products all in one place.

Industry response to the event has been overwhelmingly positive, with major names choosing to throw their support behind the exclusive virtual event, including GS1, Fairtrade Foundation, The Vegan Society, and the British Soft Drinks Association. Buyers confirmed for The Pantry Live include Tesco, Waitrose and WH Smith.

Exhibitors will be given an opportunity to talk to organisations, giving them the chance to have important discussions and take advantage of being able to ask questions.

Exhibitors are also eligible to apply for an exclusive ‘Meet Your Match: Product Pitch’ session, where brands will be matched with a panel of buyers and given the opportunity to do a short pitch. This allows retail buyers to stay ahead of the competition and source new products to optimise their product range while working remotely.

Attendees and exhibitors will also be offered the chance to hear from 30 prestigious speakers, and attend a range of exclusive virtual sessions such as masterclasses and discussion panels on industry hot topics including local sourcing, current food trends and brand success stories.

One-of-a-kind online tasting tours and buying events will also be available where leaders from retail, food and drink will provide reviews on product samples.

The event will be rounded off with a virtual awards ceremony to celebrate the crème de la crème of the food and drink sector.

“We decided to launch this virtual trade show after spotting a gap in the market. In the food and drink sector, trade shows are a vital way for suppliers to get in front of buyers and at the moment, this is very difficult because so many trade shows are being postponed until further notice,” said Simon Coyle, founder of Product Guru.

“By launching this virtual event, we want to give brands the opportunity to be seen and our hope is that this event will help create a space for talented and deserving food and drink producers to get themselves out there.

“The Pantry Live shows how we can adapt to an increasingly digital world, giving brands that all-important visibility despite not being able to meet face-to-face. We want to give brands the chance to be centre stage, wowing buyers with their delicious produce.”

Tickets are on sale now.

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