Saturday, December 5, 2020

Virtual food and drinks trade show goes live next month

Product Guru, the product discovery platform that allows brands to showcase their products to retail buyers, has launched The Pantry Live, a new virtual alternative to food and drink trade shows.

The online experience, to be held on the 5th and 6th October, will offering an opportunity for suppliers to showcase their products in a virtual exhibition hall and network with industry experts at a time where meeting face-to-face is challenging.

The virtual exhibition hall will be an extension of the company’s software platform, which has been designed to make it easy for buyers to identify suitable suppliers and view their products all in one place.

Industry response to the event has been overwhelmingly positive, with major names choosing to throw their support behind the exclusive virtual event, including GS1, Fairtrade Foundation, The Vegan Society, and the British Soft Drinks Association. Buyers confirmed for The Pantry Live include Tesco, Waitrose and WH Smith.

Exhibitors will be given an opportunity to talk to organisations, giving them the chance to have important discussions and take advantage of being able to ask questions.

Exhibitors are also eligible to apply for an exclusive ‘Meet Your Match: Product Pitch’ session, where brands will be matched with a panel of buyers and given the opportunity to do a short pitch. This allows retail buyers to stay ahead of the competition and source new products to optimise their product range while working remotely.

Attendees and exhibitors will also be offered the chance to hear from 30 prestigious speakers, and attend a range of exclusive virtual sessions such as masterclasses and discussion panels on industry hot topics including local sourcing, current food trends and brand success stories.

One-of-a-kind online tasting tours and buying events will also be available where leaders from retail, food and drink will provide reviews on product samples.

The event will be rounded off with a virtual awards ceremony to celebrate the crème de la crème of the food and drink sector.

“We decided to launch this virtual trade show after spotting a gap in the market. In the food and drink sector, trade shows are a vital way for suppliers to get in front of buyers and at the moment, this is very difficult because so many trade shows are being postponed until further notice,” said Simon Coyle, founder of Product Guru.

“By launching this virtual event, we want to give brands the opportunity to be seen and our hope is that this event will help create a space for talented and deserving food and drink producers to get themselves out there.

“The Pantry Live shows how we can adapt to an increasingly digital world, giving brands that all-important visibility despite not being able to meet face-to-face. We want to give brands the chance to be centre stage, wowing buyers with their delicious produce.”

Tickets are on sale now.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Interpack and components 2021 cancelled amid COVID concerns

Restrictions relating to the continuing COVID-19 pandemic has led to Messe Düsseldorf cancelling both interpack and components 2021. The co-located events were originally planned to...

PepsiCo commits to 100% recycles plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine EU markets by 2022. The company will package...

First regulatory approval for cultured meat

Eat Just has been granted the world’s first regulatory approval for cultured meat. Following a rigorous consultation and review process, the company’s culture chicken has...

Food and drink businesses target sustainability for future growth – research

In response to changing consumer demand, four in five (79%) small businesses in the food and drink sector are targeting growth through sustainability and...

Plans for ‘better, fairer’ farming system published

The government has this week set out plans to deliver a “better, fairer farming system” in England. According to government, the new plans will “transform...

Danish Crown to future-proof production

Danish Crown, Europe’s largest pork producer, will increase its investment budget by 25%, investing 2 billion DKK in automation as it looks to future-proof...

Related news

Interpack and components 2021 cancelled amid COVID concerns

Restrictions relating to the continuing COVID-19 pandemic has led to Messe Düsseldorf cancelling both interpack and components 2021. The co-located events were originally planned to...

PepsiCo commits to 100% recycles plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine EU markets by 2022. The company will package...

First regulatory approval for cultured meat

Eat Just has been granted the world’s first regulatory approval for cultured meat. Following a rigorous consultation and review process, the company’s culture chicken has...

Food and drink businesses target sustainability for future growth – research

In response to changing consumer demand, four in five (79%) small businesses in the food and drink sector are targeting growth through sustainability and...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close