Vitafoods Europe has been cancelled in light of the ongoing coronavirus crisis and will transition to a large-scale virtual event.
The event was originally due to take place in Geneva in May, but was postponned to September in the wake of the pandemic. The in-person event has now been cancelled and will instead become a virtual event.
The decision was reached by Vitafoods in consultation with key stakeholders across the health and nutrition community.
A statement from the Vitafoods team states: “This conclusion was not one that was reached easily, however, with the health and safety of our community in mind, as well as government and businesses restrictions on travel and gatherings, we made the proactive decision to act now, allowing our industry partners enough time to adjust their plans.
“We know that our industry needs a forum to network, educate and grow their business, so we have decided to shift the live event to a virtual one, with the aim of providing a digital marketplace where the nutraceutical community can discover and showcase new products and innovations, connect with new and existing business partners, and share knowledge and best practice.”
Vitafoods Virtual Expo, a large-scale digital event with enhanced matchmaking opportunities, video networking and high-quality educational content, will be taking place from 7th to 11th of September 2020.
“Innovation and connection are critical to the Vitafoods community; the engagement in last month’s Vitafoods Digital Week demonstrated how the health and nutrition industry are seeking new ways to discover new products, foster connections and support their business,” said Chris Lee, Managing Director, Health and Nutrition Network at Informa Markets.
“The Vitafoods Virtual Expo will offer a new way to connect industry experts and support businesses overcome challenges in this new environment today and building a footprint for everyone’s digital evolution in the future.”
The Vitafoods team is working through details that will support this transition and will be sharing updates via our website and social media platforms in the coming weeks.