Monday, July 26, 2021

Beverages with flexitarian and health focus top trends for this summer

Plant-based concepts and teas with health benefits are among the top beverage trends for this summer, according Kerry, the taste and nutrition company.

Research into consumer trends shows that consumers will seek beverages that deliver flexitarian indulgence, fruity refreshment, or teas with a healthy twist.

With the naturality trends continuing to gather pace, Kerry’s insights show that tea still plays an important part on menus.

Consumers are moving away from sugary drinks and perceive flavoured teas as good alternative. This trend has potential to attract new consumers to the tea and coffee category, with consumers seeking concepts that offer novelty but also familiarity.

Meanwhile, the preference for plant-based is on the rise, with the number of consumers seeking oat bases on the rise. However, there is a gap in the market for indulgent plant-based beverages with more consumers seeking vegan options for milkshakes, hot chocolate and coffee.

In response to these trends DaVinci Gourmet, Kerry’s foodservice brand, has launched a new range of beverage concepts for spring/summer 2021.

The recipe range from DaVinci Gourmet is designed to help foodservice outlets grow business this summer by using the latest insights based around consumer preferences.

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