North Yorkshire ice cream manufacturer, Froneri, is expanding its reach to Israel with the acquisition of the Noga Ice Creams Limited Partnership.
Noga is part of the Nestlé-owned Osem Group and the deal will bring all of the Nestlé Europe, Middle East & North Africa ice cream businesses into the Froneri group.
The existing management team will continue to lead the business.
“We’re very excited to be building on the strengths of our existing joint venture with Nestlé. By entering Israel we’re continuing to realise our vision of becoming the world’s best ice cream company,” said Ibrahim Najafi, CEO of Froneri.
He added: “Our consumers are at the heart of our business and we intend to invest in the local brands, products and flavours that Nestlé has been exciting the market with for over 20 years. We’re looking forward to welcoming the team into Froneri.”
Marco Settembri, CEO Zone Europe, Middle East and North Africa, Nestlé, said: “This milestone deal marks the final stage of the transition of our EMENA ice cream businesses into Froneri, further strengthening its presence in the region.”
Noga brands including La Cremeria, Extreme, Cookilida, Crunch and Gumigum will continue to be available.