Lucky Energy has secured $25 million in Series B funding, with the round oversubscribed and led by Paine Schwartz Partners. Additional backing came from North Fifth Services, Sequel, Joyance Partners and existing investors. The capital injection positions the US clean-energy drink company to scale its retail footprint, broaden marketing activity and invest in team expansion as it targets stronger national distribution.
The business has also strengthened its board with two new appointments: James Brennan of Enlightened Brand Ventures and Bob DeBorde of Suja Life and Promix Nutrition. They join existing member Dan Ginsberg, former chief executive of Red Bull North America, signalling a focus on experienced leadership as the brand enters its next phase.
Lucky Energy’s product range centres on a five-ingredient formulation with no sugar, calories or artificial additives, a strategy that has gained traction in a market shifting towards cleaner beverage options. The Series B round follows strong consumer uptake of the company’s Black Label line, which sold out after launching online.