Molson Coors is redirecting resources toward mergers and acquisitions to expand its portfolio beyond beer, following a workforce restructuring aimed at improving efficiency. The company has reduced its corporate workforce by 9%, eliminating around 400 salaried roles and streamlining its leadership structure.
Funds from these cost savings are expected to support acquisitions and investments in nonalcoholic beverages, marketing, and supply chain improvements. The strategy reflects Molson Coors’ response to falling beer sales and evolving consumer preferences, particularly among younger generations seeking lower-alcohol or alcohol-free alternatives.
The brewer reported a 2.3% decline in net sales for the third quarter, with revenue reaching approximately $2.9 billion. The overall beer market is estimated to have contracted by nearly 5%, although the company anticipates this downturn may stabilise as economic conditions improve.
Molson Coors remains committed to maintaining its beer portfolio while accelerating growth in adjacent categories. Its approach mirrors wider industry trends, with competitors such as Anheuser-Busch recording strong gains in nonalcoholic products and diversifying into broader beverage segments.