Saturday, June 12, 2021

New Cereals format packed with technical advice

A revamped conference programme at Cereals 2015 will provide growers with key information on some of the hottest topics in the arable sector while allowing them more time to explore the event, which takes place on Wednesday 10th and Thursday 11th June at Boothby Graffoe, Lincolnshire.

Recognising that many visitors are pressed for time, the technical seminars have a new format. Each session will consist of an intensive twenty minute presentation from a leading expert followed by a ten minute question and answer session.

Cereals event director Jon Day says, “The condensed seminars will last no more than 30 minutes each but will be packed with advice, while giving growers a chance to put their own questions to the experts. The new format will allow visitors to pick up as much information as before from the seminars but in a shorter time, so they can spend more of their day visiting the trade stands, crop plots and working demonstrations.”

Topics to be covered include the Yield Enhancement Network’s role in maximizing yield potential, the loss of active ingredients, no-till establishment and the role of data in agriculture to enhance performance and increase returns. Visitors can also hear about blackgrass control, the role of cover crops, preserving soil organic matter and effective OSR pest management.

The talks will be interspersed with sessions hosted by The Arable Conference at Cereals, partnered by The Oxford Farming Conference. Three debates headlined by industry-leading farmers, scientists, policymakers and environmentalists take place over the two days, with plenty of opportunity for the audience to have their say. Subject matter includes GM and the potential of novel and non-food crops; where resistant varieties will come from (and whether the sector can rely on the Recommended List) and the role of precision farming in achieving yield potential.

Recently introduced Cereals initiatives that proved popular in 2014 return to this year’s event. The CPD trail offers the biggest choice of points yet, reflecting the wide range of technical excellence on show. A total of twelve exhibitors are offering BASIS points and eight are offering NRoSO points. BASIS members can claim six CPD points per day – two for attending the event and four from the exhibitor knowledge trail. NRoSO members can claim six points for the whole event – two points for visiting and a further four from the trail.

The Inspire Pavilion, sponsored by De Lacy Executive, Massey Ferguson and McDonald’s, highlights the wealth of career opportunities for young people in farming and associated industries. It offers a packed schedule of activities, including inspirational stories from young people already working in the fast-moving, progressive world of modern agriculture.

A key discussion point at Cereals will be the winning machines in the International Machinery Manufacturers’ Awards, a scheme launched last year to recognise machines that deliver exceptional innovation, effectiveness and value. There are four categories covering cultivations, harvest machinery, sprayers and tractors. Winners and runners up will be announced on the first day of Cereals and the machinery can be seen on stand 606.

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