Tuesday, December 1, 2020

Rum lovers gear up for the UK’s largest rum celebration

Rum connoisseurs from all corners of the globe are eagerly awaiting the UK’s largest rum celebration taking place in London next month.

As RumFest fast approaches, the rum tickled talent on display at the ILEC, London will host industry heavyweights with barrels of experience set to inform, entertain and captivate. The two day rum extravaganza features over 400 of the most diverse rums from across the globe, including established favourites Bacardi, Havana Club and Lamb’s Navy Rum, alongside newcomers Gold Of Mauritius, Matugga Rum and Nine Leaves. There’ll also be the return of the Golden Tot initiative, allowing visitors to taste the rarest and most exquisite blends on the market.

Leading master blenders, ambassadors, mixologists and industry aficionados will be on hand to take visitors on a voyage of rum discovery. Golden highlights include Diplomatico master blender Chris Tito, foodie hedonist Vanessa Bolosier of Creole Kitchen delivering vibrant food with a slice of spice, contemporary Caribbean cuisine from Shivi Ramoutar, rum and chocolate pairings, talks and tastings.

Away from the tasting shacks and immersive pop-ups, will be a series of enriching and tantalising seminars, masterclasses and workshops including the not-to-be missed Cachaca Tasting mapping out its rich history in Brazil and flavours; an introductory level aroma masterclasses; chocolate and rum pairing; a fascinating look at the history of rum, and a series of one-to-one tastings. Top blenders, mixologists and distillers will also be on hand to teach ticket holders the art of cocktail making as well as more ways to enjoy their favourite rums. Whilst one of the most influential and awarded personalities in the rum world, the legendary Tito Cordero, Diplomatico’s Master Blender, will take visitors on a journey through the foothills of the Andes.

Other highlights for 2015 include the return of RumFest’s Auction in partnership with Christie’s auction house. A must see for this year, RumFest is hoping to smash last year’s grand total where over 20 precious and rare rum were sold off for charity. Carnival Hour rounds off the RumFest experience each day in the ultimate party finale, featuring live bands and dancers that embrace the fun and social spirit of rum.

This year for the first time in history The Rum Experience is teaming up with leading bars, chefs, distillers, brands and rum lovers to curate a weeklong series of events that will take over the capital for the inaugural The Rum Experience Week. Each event will be hosted by a different brand or partner and will show attendees new ways to experience rum, including rum pairings with cigars and chocolate, rum infused cooking classes and exclusive menus, a Thames Tiki rum cruise and interactive tastings. The fitting finale to the week long-long events is of course The RumFest. Tickets to select events are available now and more events will be announced soon with full information on the website – rumexperienceweek.com or fromrumfest.co.uk.

Speaking about the return of RumFest, founder Ian Burrell says: “We’ve refined RumFest this year into something very special. We’ll be taking rum lovers on the UK’s biggest celebration of rum yet, showing them the fun side of the culture, while at the same time giving an insight into the spirit so they can take home what they’ve learnt, armed with a better understanding of the spirit. And with this we introduce the first ever Rum Experience Week which allows rum and spirit lovers to rejoice in the marvels of the category in a entire week-long celebration. We look forward to seeing you there.”

The RumFest takes place on Saturday 17 & Sunday 18 October 2015 at London’s ILEC, Earl’s Court.

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