Calbee UK, the first European subsidiary of Calbee Inc, the £1.2bn Japanese savoury snack supplier, has announced that Morrisons will sell its first brand, Yushoi Snapea rice sticks, across a portfolio of 212 stores nationwide from 2nd November.
The leading supermarket chain has agreed to stock Yushoi Snapea rice sticks, the baked snack made predominantly using green peas and rice, to meet with the growing trend for healthier alternatives to fried crisps.
Sitting within the snacking fixture all four variants of Yushoi – Lightly Salted, Soy & Balsamic Vinegar, Smoked Salt & Szechuan Pepper and Sweet Chilli & Lemon – will be available in Multipacks (6 x 21g bags) with an RRP of £1.79, launching on a £1 promotional deal.
Building on the consumer desire for healthier options, and the growing obligation for retailers to remove high calorie options from till points, Yushoi fulfils the snacking occasion providing an option that has just 99 calories per 21g serving. In addition these great tasting snacks are high in fibre and a good source of protein, keeping people fuller for longer, while also being suitable for vegetarians and vegans, nut and dairy free.
Calbee UK Business Unit Controller, Catherine Fay said: “Securing distribution of our snacks in Morrisons is a real turning point for us and provides more choice to consumers looking for a healthier alternative to fried crisps. We have had really positive feedback since our launch earlier this year with people explaining that they enjoy the lighter texture and subtle seasonings we have used.
“We know that shoppers and retailers are aware of the ongoing debate around obesity. As a responsible snack manufacturer we have chosen to clearly label our snacks with front of pack coloured GDA’s so that we can support informed decisions about the snacks that consumers are purchasing.”