Saturday, June 12, 2021

Vitafoods Europe returned to Geneva for biggest ever show

Vitafoods Europe returned to Palexpo, Geneva, in May, welcoming 15,627 visitors, an increase of 12.5% on last year’s show, making the event the largest and busiest Vitafoods Europe to date.

Visitors and exhibitors came together from across the globe to discover new ingredients and services, learn about innovative approaches to business and the latest research, and to discuss potential business opportunities.

The event saw a total of 820 global companies, offering ingredients and raw materials such as fish oil concentrates, botanical extracts, amino acids and glycosilated flavonoids to professionals from the nutraceutical, functional food and beverage and dietary supplement industries. Visitors were also able to take advantage of the event’s free educational programme, which provided unparalleled learning opportunities, which can be applied to the development of ingredients and products, marketing strategies and for the penetration of new markets.

Vitafoods Portfolio Director Chris Lee says, “Vitafoods Europe continues to play an important role in the development of the nutraceutical industry, by providing both a platform for business and through the valuable educational content available to visitors through our visitor attractions and the Vitafoods Europe Conference.

“Vitafoods Europe 2015 has been a huge success, with more people than ever coming together to build new relationships and to do business. This year’s event had a real community feel about it further cementing Vitafoods Europe’s position as the meeting place for the global nutraceutical industry, with many businesses using the event to meet up with their clients and suppliers.

“There was a real buzz on the show floor, which we believe is as a result of the significant investment we have made to help visitors and exhibitors connect. The early feedback we’ve had from both visitors and exhibitors has been excellent, and we’re looking forward to unveiling a number of exciting developments that will further enhance Vitafoods Europe 2016.”

Continuing to push the envelope with innovative event features, Vitafoods Europe saw the launch of the Global Market Theatre, which saw almost 600 visitors attend eighteen presentations which offered an overview of regional markets, regulatory frameworks and the latest innovations in R&D from around the world.

The Vitafoods Live! Theatre, returned to the show following its successful launch last year, with senior industry figures discussing the future of nutraceuticals through a series of panel discussions. Attendees heard discussions on a variety of topics including the consumers of the future, meeting the requests of retailers, formulating for reduced salt, sugar and fat and brand development from speakers representing the likes of Tree of Life, Tate & Lyle, University College Dublin, Abunda and The Retail Institute.

Co-located with Vitafoods Europe, Finished Products Europe 2015 provided visitors with a chance to learn more about the latest innovative functional food and beverages, as well as discovering bespoke product solutions, from more than 211 global exhibitors. The New Products Zone showcased those products launched in the last twelve months, whilst the Tasting Bar provided visitors with an opportunity to sample an array of products including protein bars, multivitamins, cognitive health products and probiotic drinks.

Another popular feature from last year’s show, The Finished Products Theatre provided valuable insight into the latest market developments, as well as future trends and cutting-edge product presentations.

This year’s Vitafoods Europe Conference took on a new format, with three streams spanning the first two days of the show each with a distinct focus. The three streams, entitled ‘Your Business’, ‘Your Science’ and ‘Your Product’, featured a total of 65 presentations from 70 expert speakers covering topics such as heart health, consumer engagement, healthy ageing, regulation, weight management, and women’s health.

Vitafoods Europe and Finished Products Europe will return to Palexpo, Geneva from 10th to 12th May 2016.

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