Mixed reality company raises funds to help reduce food safety risks

Mixed reality company raises funds to help reduce food safety risks
(L-R) Luminous MD Ben Bennett, chair Will Parker, Ian Wilson of Mercia and operations director Henry Bennett

A mixed reality company has raised more than £400,000 to support the launch of a new software to reduce hygiene risks in food processing plants.

The investment round was led by the North East Venture Fund (NEVF), which is supported by the European Regional Development Fund and managed by Mercia, and included funding from private investors.

Luminous Group is now planning to create 28 new jobs over the next three years as it expands its management and technical teams.

The first of its kind, traXR will help prevent outbreaks of pathogens in food manufacturing plants by using artificial intelligence to identify high risk areas where dangerous bacteria such as salmonella and listeria could be present.

The information is presented in real-time through a mixed reality headset, which allows the user to track and add information whilst walking the factory floor.

“We believe that traXR has the ability to disrupt environmental monitoring in the food and drink processing sector and we’re delighted that we have secured the funding required,” said Ben Bennett, MD of Newcastle-based Luminious Group.

“The technology can combine multiple information sources, including areas where people work, airflows on the property and previous risk assessments, with a digital map of the factory floor to determine high risk areas where pathogens are likely to develop.

“This will help prevent outbreaks of pathogens, reduce downtime and increase efficiencies – providing major cost savings.”

This latest funding round follows a £250,000 investment from Mercia from its EIS funds in 2017.