Sunday, September 20, 2020

UK launches voluntary calorie guideline for food industry

Public Health England (PHE) is encouraging the food industry to tackle obesity and boost national health in the wake of COVID-19 with new voluntary calorie guidelines.

The new guidelines are designed to reduce excessive calories in everyday foods by up to 20% by 2024.

As well as helping curb the UK’s obesity epidemic, the guidelines are also intended to curb cases and deaths of COVID-19. For example, a recent PHE report found that being severely overweight increases people’s risk of hospitalisation, Intensive Care Unit admission and death from COVID-19.

The government is therefore made a number of voluntary guidelines for the food industry. These include:

  • a 20% calorie reduction for most meal categories in the eating out of home, takeaway and delivery sector, alongside a maximum calorie guideline for all categories
  • for children’s meal bundles, a 10% calorie reduction ambition has been set to reflect progress already made
  • 10% calorie reduction ambition for retailers making ready meals, chips and garlic bread, alongside a maximum calorie guideline for all categories
  • for crisps and savoury snacks, a 5% ambition
  • combined guidelines for both sectors have been set for sandwiches (5% ambition) and pizza and pastry products (20% ambition)

“The food industry can play their part, by making it as easy as possible for everyone to eat more healthily,” said Public Health Minister Jo Churchill. “These guidelines will help them take positive action.”

Dr Alison Tedstone, Chief Nutritionist for PHE, said: “This is about broadening choice for consumers, as well as making the healthier choice the easy choice. Progress to date on sugar and salt reduction has shown that this can happen without compromising on taste and quality.”

Industry’s progress against the programme’s ambitions will be monitored with reports on calorie and salt reduction expected in 2022.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Label launched to help shoppers choose environmentally-friendly rice

A new ecolabel aims to help shoppers reduce their environmental impact by identifying rice that has been sustainably produced. The ‘SRP-Verified’ Label, which aims to...

Nestlé launches plant-based ‘bacon cheeseburger’ in US

Marking National Cheeseburger Day, Nestlé has launched its plant-based ‘bacon cheeseburger’ in the US. To date, this is the first time any kind of plant-based...

Kbox raises £12m to further disrupt food delivery market

Kbox Global has raises £12 million to fuel its expansion plans as it aims to further disrupt the market via its host kitchen technology. The...

Kraft Heinz accelerates sustainability journey

Kraft Heinz is on track to deliver its first circular Tomato Ketchup PET bottle a year ahead of schedule, the food giant has revealed...

Every cup of Nespresso will be carbon neutral by 2020, Nestlé pledges

Nestlé has pledged that every cup of Nespresso coffee will be carbon neutral by 2022. The pledge builds on a decade of work in which...

Verner Wheelock celebrates 30 years in business

Food industry training experts, Verner Wheelock, celebrated 30 years in business this month. The company based in Skipton, North Yorkshire, was founded by Professor Verner...

Related news

Label launched to help shoppers choose environmentally-friendly rice

A new ecolabel aims to help shoppers reduce their environmental impact by identifying rice that has been sustainably produced. The ‘SRP-Verified’ Label, which aims to...

Nestlé launches plant-based ‘bacon cheeseburger’ in US

Marking National Cheeseburger Day, Nestlé has launched its plant-based ‘bacon cheeseburger’ in the US. To date, this is the first time any kind of plant-based...

Kbox raises £12m to further disrupt food delivery market

Kbox Global has raises £12 million to fuel its expansion plans as it aims to further disrupt the market via its host kitchen technology. The...

Kraft Heinz accelerates sustainability journey

Kraft Heinz is on track to deliver its first circular Tomato Ketchup PET bottle a year ahead of schedule, the food giant has revealed...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close