Wednesday, September 22, 2021

Aldi launches own-label chocolate bar with Tony’s Chocolonely

Aldi is launching a new chocolate bar with Tony’s Chocolonely in a UK supermarket first.

The own-label Choceur CHOCO CHANGER will be available as a Specialbuy in Aldi stores across the UK from 19th September 2021.

The chocolate bar is Fairtrade certified and 100% responsibly sourced, adopting all of Tony’s Open Chain five sourcing principles to support cocoa farming communities in Côte d’Ivoire and Ghana and guaranteeing a transparent and traceable supply chain.

Available in three indulgent flavours – Hazelnut, Salted Caramel and 70% Dark Chocolate – each bar sold means an additional premium is passed directly on to cocoa farmers.

As the first discount retailer to join Tony’s Open Chain in December 2020, Aldi is committed to supporting Tony’s ambitious mission to change the norm in the chocolate industry.

The supermarket has long been dedicated to sourcing cocoa sustainably through its Fairly Traded policy, to have 100% of cocoa in Aldi’s own-label products either Fairtrade, Rainforest Alliance or UTZ certified.

“The collaboration with Tony’s Chocolonely is a UK supermarket first, and we’re delighted to be able to offer this amazing product to our customers,” said Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK.

“By choosing the CHOCO CHANGER, shoppers are getting a delicious chocolate bar while also doing their bit to support hard-working cocoa farmers.

“As a member of Tony’s Open Chain, we’re committed to doing all we can to support the cocoa supply chain, ensuring transparency and fair pay for farmers in West Africa.”

Paul Schoenmakers, Head of Impact at Tony’s Chocolonely, said: “We’re proud to welcome Aldi as a new mission ally. Together, we take responsibility for the chocolate industry to drive structural change towards a more equally divided cocoa chain.”

Anna Barker, Head of Commercial Partnerships at the Fairtrade Foundation said: “The launch of CHOCO CHANGER is another highlight for farmers in the Fairtrade and Aldi partnership. It marks an important step towards farmers being able to earn a living income and demonstrates a pioneering approach to global change in the cocoa supply chain.”

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