Sunday, September 20, 2020

Alpro adds new oat-based yoghurt to Big Pot range

Alpro has added an oat-based yoghurt alternative to its Big Pot range in the UK.

The plant-based brand said that its new Absolutely Oat yoghurt is naturally low in fat and sugars and provides a source of fibre and natural cultures.

“Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” said David Jiscoot, Marketing Director for Alpro UK & Ireland.

“Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen.

“As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets. It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.”

The new yogurt has launched in Tesco stores across the UK.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Label launched to help shoppers choose environmentally-friendly rice

A new ecolabel aims to help shoppers reduce their environmental impact by identifying rice that has been sustainably produced. The ‘SRP-Verified’ Label, which aims to...

Nestlé launches plant-based ‘bacon cheeseburger’ in US

Marking National Cheeseburger Day, Nestlé has launched its plant-based ‘bacon cheeseburger’ in the US. To date, this is the first time any kind of plant-based...

Kbox raises £12m to further disrupt food delivery market

Kbox Global has raises £12 million to fuel its expansion plans as it aims to further disrupt the market via its host kitchen technology. The...

Kraft Heinz accelerates sustainability journey

Kraft Heinz is on track to deliver its first circular Tomato Ketchup PET bottle a year ahead of schedule, the food giant has revealed...

Every cup of Nespresso will be carbon neutral by 2020, Nestlé pledges

Nestlé has pledged that every cup of Nespresso coffee will be carbon neutral by 2022. The pledge builds on a decade of work in which...

Verner Wheelock celebrates 30 years in business

Food industry training experts, Verner Wheelock, celebrated 30 years in business this month. The company based in Skipton, North Yorkshire, was founded by Professor Verner...

Related news

Label launched to help shoppers choose environmentally-friendly rice

A new ecolabel aims to help shoppers reduce their environmental impact by identifying rice that has been sustainably produced. The ‘SRP-Verified’ Label, which aims to...

Nestlé launches plant-based ‘bacon cheeseburger’ in US

Marking National Cheeseburger Day, Nestlé has launched its plant-based ‘bacon cheeseburger’ in the US. To date, this is the first time any kind of plant-based...

Kbox raises £12m to further disrupt food delivery market

Kbox Global has raises £12 million to fuel its expansion plans as it aims to further disrupt the market via its host kitchen technology. The...

Kraft Heinz accelerates sustainability journey

Kraft Heinz is on track to deliver its first circular Tomato Ketchup PET bottle a year ahead of schedule, the food giant has revealed...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close