Alpro has added an oat-based yoghurt alternative to its Big Pot range in the UK.
The plant-based brand said that its new Absolutely Oat yoghurt is naturally low in fat and sugars and provides a source of fibre and natural cultures.
“Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” said David Jiscoot, Marketing Director for Alpro UK & Ireland.
“Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen.
“As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets. It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.”
The new yogurt has launched in Tesco stores across the UK.