Saturday, December 5, 2020

Asian grocery launch for Impossible Foods

Impossible Foods’ flagship product has launched in Asian grocery stores as the vegan food brand accelerates its international growth.

To date, this is the first time that Impossible Beef Made From Plants has been available for home chefs outside of the United States.

Impossible has rolled out at nearly 100 PARKnSHOP banner stores across Hong Kong, including PARKnSHOP, FUSION, TASTE, food le parc and GREAT FOOD HALL.

In Singapore, Impossible Beef is now available at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets. In addition, Singapore’s biggest online grocer, RedMart, is selling Impossible Beef for home delivery.

Impossible Beef debuted in Asia’s top restaurants two years ago and is now served in the Hong Kong and Singapore restaurants of world-class chefs such as May Chow, Uwe Opencensky, Gordon Ramsay, Ricky Leung, Adam Penney and Andrei Soen.

“The world’s most respected chefs consistently tell us that the Impossible Burger blows them away. And we can’t wait for Hong Kong and Singapore’s home chefs to experience the same magic in their own kitchens – whether using Impossible Beef in their traditional family favourites or inventing new recipes that go viral,” said Impossible Foods’ CEO and Founder Dr Patrick O. Brown.

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