Friday, December 4, 2020

Beyond Meat unveil new versions of flagship burger

Beyond Meat has unveiled two new versions of its iconic Beyond Burger which are expected to launch across the US in early 2021.

The new iterations are designed to meet consumers’ growing demand for plant-based proteins that deliver on both taste and nutrition, while featuring an enhanced meaty flavour, better taste and a higher nutritional profile.

Similar to the range of nutritional options of beef currently available in the marketplace, the two versions are designed to offer more choice for consumers.

The new Beyond Burgers will include the brand’s “juiciest patty for the meatiest burger experience”.

“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” said Ethan Brown, CEO and founder of Beyond Meat.

“Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required.

“These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our Rapid and Relentless Innovation program.

“Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Interpack and components 2021 cancelled amid COVID concerns

Restrictions relating to the continuing COVID-19 pandemic has led to Messe Düsseldorf cancelling both interpack and components 2021. The co-located events were originally planned to...

PepsiCo commits to 100% recycles plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine EU markets by 2022. The company will package...

First regulatory approval for cultured meat

Eat Just has been granted the world’s first regulatory approval for cultured meat. Following a rigorous consultation and review process, the company’s culture chicken has...

Food and drink businesses target sustainability for future growth – research

In response to changing consumer demand, four in five (79%) small businesses in the food and drink sector are targeting growth through sustainability and...

Plans for ‘better, fairer’ farming system published

The government has this week set out plans to deliver a “better, fairer farming system” in England. According to government, the new plans will “transform...

Danish Crown to future-proof production

Danish Crown, Europe’s largest pork producer, will increase its investment budget by 25%, investing 2 billion DKK in automation as it looks to future-proof...

Related news

Interpack and components 2021 cancelled amid COVID concerns

Restrictions relating to the continuing COVID-19 pandemic has led to Messe Düsseldorf cancelling both interpack and components 2021. The co-located events were originally planned to...

PepsiCo commits to 100% recycles plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine EU markets by 2022. The company will package...

First regulatory approval for cultured meat

Eat Just has been granted the world’s first regulatory approval for cultured meat. Following a rigorous consultation and review process, the company’s culture chicken has...

Food and drink businesses target sustainability for future growth – research

In response to changing consumer demand, four in five (79%) small businesses in the food and drink sector are targeting growth through sustainability and...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close