Wednesday, April 21, 2021

Beyond Meat unveil new versions of flagship burger

Beyond Meat has unveiled two new versions of its iconic Beyond Burger which are expected to launch across the US in early 2021.

The new iterations are designed to meet consumers’ growing demand for plant-based proteins that deliver on both taste and nutrition, while featuring an enhanced meaty flavour, better taste and a higher nutritional profile.

Similar to the range of nutritional options of beef currently available in the marketplace, the two versions are designed to offer more choice for consumers.

The new Beyond Burgers will include the brand’s “juiciest patty for the meatiest burger experience”.

“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” said Ethan Brown, CEO and founder of Beyond Meat.

“Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required.

“These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our Rapid and Relentless Innovation program.

“Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences.”

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