Wednesday, April 21, 2021

Brazilian meatless-meat brand, Future Farm, launches in UK

Future Farm, the major Brazilian meatless-meat brand, has officially launched into the UK.

The range is made from 100% natural ingredients and is GMO & gluten free. It consists of Future Meatballs, Future Burgers, Future Sausages and Future Mince, made using a blend of soy, pea and chickpea proteins.

Future Farm – also known as Fazenda Futuro – invests almost a third of gross revenue into R&D, enabling it to create an innovative approach to product development.

Just like tech products, its meatless foods are in a continual process of testing an improvement. As they ‘upgrade’, the products continually increase in quality, moving closer to the flavour, texture and juiciness of meat with each iteration.

Future Farm has a clear goal: make meatpackers obsolete by both changing the way the global population consumes meat, and reducing meat consumption by getting people to switch to its meatless products that can match, or even exceed, animal products on flavour.

But the brand also has a high environmental ambition that’s close to its heart: to buy back the Amazon from the meat industry by fostering the movement towards  GMO-free and deforestation free produce in place of those that are unethical and illegal. Fighting for biodiversity and against destruction of the rainforest, all of the brands suppliers have to be members of the Responsible Soy Association.

Pedro Zuim, Marketing Director for Future Farm said: “In Brazil we have the world’s greatest natural resource, the Amazon rainforest, but it’s being destroyed to grow soy to feed animals.

“It just didn’t make sense to us. By replicating the same satisfaction we get from eating meat, using plants, we have revolutionised food in a way that is good for the people, the planet, and your plate.”

Since launching last year in meat-loving Brazil, where over 70% of the population regularly consumes meat, has eaten more than 9 million of Future Burgers, with sales accounting for a staggering 23% of all burger sales (including meat) in Brazil’s biggest retailer. Millions more are now being enjoyed across the globe.

Future Farm products are now available in Sainsbury’s across the UK.

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