Wednesday, June 3, 2020

BrewDog teams up with metal band Lamb of God for AF beer launch

Craft brewer BrewDog has teamed up with American metal band Lamb of God to release what it claims is the world’s first non-alcoholic collaboration beer.

Although the beer’s announcement was originally planned for the start of the band’s global tour that would have begun this spring but, as a result of the COVID-19 pandemic and the postponing of their European tour, the collaboration has now been officially announced in a video premier of the band’s most recent live performance of their song ‘Ghost Walking’.

The beer is available in BrewDog’s online shop for shipping anywhere in the world. The beer is named after one of the band’s most popular songs, ‘Ghost Walking’, from their 2012 album Resolution. Lamb of God vocalist, Randy Blythe, wrote the lyrics as he started his journey toward an alcohol-free lifestyle.

The collaboration, which started after Blythe was impressed by one of BrewDog’s AF (alcohol free) beers, provides non-drinkers, and people who may want a beer, but not the alcohol, a quality craft beverage option.

Unlike many non-alcoholic beers, Ghost Walker rocks a hop-forward flavour with less than 0.5% alcohol. Tropical aromas harmonise with grassy, pine notes, all sitting on a solid malt baseline, proving that non-alcoholic beer can taste just as good.

Later this year, after the quarantine is lifted, Ghost Walker will be available to concert-goers attending Lamb of God shows in North America and Europe.

“The idea of a collaboration hatched when Willie Adler and I visited a BrewDog bar in Columbus on a tour day off to sample a few pints of their non-alcoholic beer with the brewery team,” said Blythe.

“Countless bands have done beer collaborations, but we are the world’s first non-alcoholic one. In my not-so-humble opinion, this is the best non-alcoholic beer ever made, PERIOD. It was conceived, designed and first tasted while on tour – music drove it into existence.

“Right now is a strange time for everyone, but we’re stoked to provide a non-alcoholic option for those who want to have a brew while cranking some tunes safely at home. We hope you enjoy our performance and we will see you on the road as soon as possible.”

BrewDog co-founder James Watt added: “This collaboration is our most epic to date. It is also one of the most important, especially now. BrewDog has always been focused on making other people as passionate about craft beer as we are, and that includes people who, like Randy, don’t want alcohol in their beer.

“Our AF line of beers offers everyone an alcohol-free alternative for any occasion and we’re thrilled to add Ghost Walker to the line-up.”

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