Scottish craft brewer, BrewDog, has launched limited edition 12 packs of Punk IPA, with all profits donated to the Help NHS Heroes campaign.
The partnership is part of a wider initiative by the brewer that began with its Punk Sanitiser, with 80% alcohol strength, at the beginning of the coronavirus crisis.
To date the brewer has donated over 250,000 units to charities and NHS services across the country, with plans to continue as long as it is required.
The Help NHS Heroes project was launched by volunteers to provide NHS workers with on-site access to enough food for two days of nutritious family meals in response to the pandemic.
Its mission is to help all NHS hospital workers to have the opportunity to pick up a box to feed a family of four on the hospital’s doorstep. The donations will go towards funding their ability to deliver services to as many hospitals as possible, at minimal cost to the NHS Trusts.
“From the very start of the crisis we’ve been looking at how BrewDog can best support those on the frontline of the COVID-19 effort. Now more than ever it’s apparent just how committed and selfless our amazing NHS workers are, saving lives on a daily basis,” said James Watt, co-founder of BrewDog.
“We’ve partnered with the Help NHS Heroes charity, not only because of the amazing work it has been doing, but also because of its growing reach in offering real-time relief to our NHS heroes who need it the most.”