Sunday, May 9, 2021

Brewery launches Peanut Butter on a Jaffa Cake beer to mark anniversary

Salford brewery Seven Bro7hers Brewing Co is launching a limited-edition ‘Peanut Butter on a Jaffa Cake’ Stout to kick of its seventh birthday celebrations.

Introducing the ‘7 Series’, a host of special craft beers designed and created by each brother to celebrate seven years in business together.

The series, which will be launching throughout the year to mark the July anniversary, will include a variety of unique and original beers.

Each beer will explore the interests, personalities, and quirks of the seven McAvoy brothers as they toast this landmark birthday.

Kicking off the series is brother number six, Kit. Collaborating with the brewing team, Kit has crafted a nuttily sweet stout inspired by his favourite childhood snack – Peanut Butter on a Jaffa Cake.

While the beer is rich in peanut flavour it contains no nuts. The brewers carefully selected the perfect combination of hops and malts to bring out the nutty, zesty flavours.

“The idea came from a snack I created for myself as a child. I loved peanut butter and I loved Jaffa Cakes and one day – like kids do – I thought why not try them together. I can safely say it is still one of my favourite snacks to this day, and something I am constantly introducing people too,” said the brewery’s Director and Export Manager, Kit McAvoy.

“This year we celebrate seven years in business, which is a special birthday for us. We wanted to commemorate the anniversary with a series that celebrates our family and seven years of hard work – seven years, seven beers, seven unique ideas.

“It has been really fun taking well-known beers and flavours back to the drawing board and getting inventive with the brewing team. We are enormously proud of the last seven years and we hope people join us in celebrating this landmark.”

Seven Bro7hers Brewing Co was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

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