Tuesday, May 24, 2022

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity crowdfunding campaign with a mission to raise £400,000 by the end of February to fund its expansion.

Launching on Seedrs, HUN is offering a 13% equity stake, with the business valued at £4m pre money. The funding round has already attracted £350,000 in private investment, which will be used to increase distribution across the UK, expand into new global territories and for new product development – with plans to add a red and an alcohol free wine to the current portfolio of a pale Rosé, Sauvignon Blanc and a low calorie sparkling Rosé.

HUN was launched in April 2020 by entrepreneur Mark Woollard with a Board of Directors consisting of drinks industry leaders: Waitrose CEO, James Bailey; former Brewdog CEO and Red Bull UK MD, Andy Shaw; former Red Bull Racing F1 CMO, Dominik Mitsch; and CCO of Banijay Group, Owain Walbyoff. HUN has also received private investment from the former Formula 1 driver-turned-presenter David Coulthard.

HUN founder and director, Mark Woollard, said: “This is an incredible investment opportunity for anyone who has ever dreamed of owning their own wine business. We know the potential of the canned wine market is huge with double digit growth each year, plus the convenience and eco-credentials of the packaging really resonates with millennial wine drinkers.

“We launched HUN after spotting a gap in the market for great quality wine in a can. Having seen the success of canned craft beers, we knew there was potential to create a great tasting canned wine with a personality to match. With HUN, we wanted to create so much more than just a drink. It is a lifestyle brand and community that celebrates everything that is great about millennial culture.

“We’re incredibly proud about what we have achieved over the past nine months and can’t wait to see what the future holds.”

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