Wednesday, April 21, 2021

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity crowdfunding campaign with a mission to raise £400,000 by the end of February to fund its expansion.

Launching on Seedrs, HUN is offering a 13% equity stake, with the business valued at £4m pre money. The funding round has already attracted £350,000 in private investment, which will be used to increase distribution across the UK, expand into new global territories and for new product development – with plans to add a red and an alcohol free wine to the current portfolio of a pale Rosé, Sauvignon Blanc and a low calorie sparkling Rosé.

HUN was launched in April 2020 by entrepreneur Mark Woollard with a Board of Directors consisting of drinks industry leaders: Waitrose CEO, James Bailey; former Brewdog CEO and Red Bull UK MD, Andy Shaw; former Red Bull Racing F1 CMO, Dominik Mitsch; and CCO of Banijay Group, Owain Walbyoff. HUN has also received private investment from the former Formula 1 driver-turned-presenter David Coulthard.

HUN founder and director, Mark Woollard, said: “This is an incredible investment opportunity for anyone who has ever dreamed of owning their own wine business. We know the potential of the canned wine market is huge with double digit growth each year, plus the convenience and eco-credentials of the packaging really resonates with millennial wine drinkers.

“We launched HUN after spotting a gap in the market for great quality wine in a can. Having seen the success of canned craft beers, we knew there was potential to create a great tasting canned wine with a personality to match. With HUN, we wanted to create so much more than just a drink. It is a lifestyle brand and community that celebrates everything that is great about millennial culture.

“We’re incredibly proud about what we have achieved over the past nine months and can’t wait to see what the future holds.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close