Tuesday, July 16, 2024

Every Can Counts reveals latest brand partnership with industry leading drinks brand

Every Can Counts has revealed its latest brand partnership with industry leading wine and spirits company, Pernod Ricard UK.

The partnership will see Pernod Ricard UK collaborate with the not-for-profit programme Every Can Counts, alongside drink can manufacturers and the wider recycling industry, to raise awareness of the importance of recycling.

As part of the partnership, Pernod Ricard UK will provide funding to Every Can Counts in support of the programme’s mission to increase recycling rates across the UK.

A series of joint event activations between Pernod Ricard UK and Every Can Counts will also be delivered during summer 2023, with Every Can Counts supporting a number of sampling campaigns and festival activations for Pernod Ricard’s Absolut and Malibu brands. The first of these partnership activations will be at Mighty Hoopla festival where Every Can Counts’ recycling ambassadors will be on hand to collect cans and educate consumers.

Pernod Ricard UK is committed to creating a better world through environmental initiatives. The company’s sustainability and responsibility roadmap – Good Times From A Good Place – has four core pillars: Circular Making, Nurturing Terroir, Valuing People and Responsible Hosting. A key commitment within the Circular Making pillar is working to reduce the company’s carbon footprint intensity by 50% by 2030 and achieving Net Zero by 2050.

As it continues to expand its ready-to-drink beverage range it is also introducing circular design principles to products, including the use of aluminium packaging which is infinitely recyclable.

Ian Peart, commercial director at Pernod Ricard UK, said: “For RTDs, as for any other segment, we strive to be sustainable and responsible every step of the way, including in our packaging, energy and production, as well as transport. Aluminium is an infinitely recyclable material and in the UK, 82% of aluminium drink cans were recycled in 2021. We’re excited to be working with Every Can Counts as we strive to increase that number.”

Chris Latham-Warde, programme manager for Every Can Counts, said: “We’re always very excited to announce new partnerships, especially those with brands as well known and globally recognised as Pernod Ricard UK.

“It’s great to see these industry leading brands taking steps to encourage their customers to do the right thing and we’re looking forward to working with them to help raise awareness and inspire recycling across the nation.”

Every Can Counts is a unique partnership formed between drink can manufacturers and the wider recycling industry, all with the goal of reaching a 100% recycling rate for drinks cans. The programme aims to inspire consumers to recycle all their empty cans and works to make it easier for consumers to recycle cans while they’re out-of-home.

Its team of ambassadors spread the recycling message and collect cans at many festivals and public events throughout the year. Every Can Counts also runs a Green Can Award scheme which recognises the recycling efforts of local businesses, community groups and charities.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close