The world’s first blockchain beer is being rolled out to a further 150 Marks and Spencer’s (M&S) stores in France and the Channel Islands following strong sales in the UK.
Brewed by Boyne Brewhouse and distributed by Irish Craft Beers, the beer secured an exclusive listing in 250 M&S stores across the UK in January 2019 and has since performed strongly selling over 40,000 cans over the period.
Downstream Hybrid IPL guarantees consumers 100% authentication of provenance for every ingredient used in the brewing process thanks to its blockchain technology.
“Irish producers are at the forefront of innovation, marrying years of experience and tradition with the very latest technology to create industry leading products,” said Shane McCarthy, co-founder of Downstream.
“Downstream is a standout example of this, with insight, expertise and passion creating a truly trailblazing product, that has been incredibly well received by consumers.”