Van Houten, the cocoa pioneer brand of chocolate manufacturer, Barry Callebaut, has created the first ruby chocolate drink powder.
Made from 100% sustainably sourced cocoa beans, the new product will be offered to the hospitality sector, specifically baristas and coffee bars.
The innovation follows the unveiling of ruby, the fourth type of chocolate, by Barre Callebaut back in 2017.
Since its launch, ruby has developed into a ‘it’ chocolate, sought after by many consumers.
“We are proud to be the first to offer a ruby chocolate drink powder,” said Freek van der Knaap, Vice-President Vending & Beverages EMEA.
“This chocolate drink has all the flavor and color of ruby chocolate and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for Horeca customers.”