Wednesday, June 3, 2020

Ingredion launches first polyol sweetener to meet health-conscious demand

Meeting the increasing demands of ever more health-conscious consumers, Ingredion EMEA has launched its first polyol sweetener.

ERYSTA Erythritol supports functional build back and sweetness when sugar is removed in products including ice cream, desserts and chocolate confectionery, while providing consumers with the mouthfeel and texture that they expect in their favourite products, Ingredion said.

Other applications include baked goods, beverages and fruit preparations.

Working with culinology and technical experts at Ingredion’s Idea Labs innovation centres across the region, manufacturers can collaborate on recipe formulation to develop new and on-trend products with a focus on getting to market quickly.

From a decadent low-calorie chocolate brownie ice cream with reduced sugar, to a sumptuous no added sugar rhubarb and rose cordial, food and beverage producers can create products that tap into the consumer demand for healthier alternatives that still deliver on taste, texture and an indulgent eating experience.

“Increasingly health-conscious shoppers are paying close attention to the sugar and calorie content of their favourite foods. In fact, 64% of consumers in Europe, the Middle East and Africa say that a ‘low in calories’ claim is important to them when buying food or drinks,” said Rodolfo Garza, Regional Growth Platform Leader, Marketing, at Ingredion EMEA

“But consumers want it all – the guilt-free indulgence of lower-sugar, lower-calorie alternatives. European consumers in particular seek pleasure and health in equal measure[2], but the challenge for manufacturers is delivering the same functional properties in a product when sugar is removed.

“ERYSTA Erythritol delivers around 70% sweetness compared to sugar, delivering functional and textural properties such as bulking, ease of processing and mouthfeel enhancement when replacing sugar in formulations.”

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