Saturday, February 4, 2023

Introducing Citizen Spritz: Innovative new entrant to the low and no alcohol market

A disruptive new entrant to the market, Citizen Spritz is reimagining adult drinks with its range of innovative concentrated spritz mixes.

Sophisticated and deeply complex in flavour, when combined with sparkling or soda water, the carefully crafted but simple-to-serve drinks, create a refreshing aperitif style beverage, designed to be enjoyed either at home or served via the on-trade.

The brainchild of successful food industry entrepreneurs, Mark Gould and Mike Bagshaw, Citizen Spritz was born from the desire to moderate their own alcohol intake.

According to a 2021 Mintel Report, more people reduced their alcohol intake in 2021 compared to 2019 – 21% of adults report not drinking alcohol at all and over a third say they’ve reduced or limited their intake in the past year.

Over the last two years and through dozens of concepts, the Citizen Spritz team developed a flavour almost indistinguishable from authentic Italian Prosecco. This flavour became the base notes for the whole spritz range.

For more information visit www.citizenspritz.com

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