In response to the new School Food standards for food and drink in schools announced by the Department for Education last month, JUICEBURST will be launching a new 330ml Schools approved range ahead of the legislation coming into force in January 2015.
Perfectly timed for ‘Back to School’ in September, the new JUICEBURST range will go into production early that month to meet the demand of the new academic year. Adhering to the new government specifications, the new juice drink range will contain 150ml of juice and no added sugar.
The new range will be available in six flavours (Orange & Passionfruit, Apple, Apple & Blackcurrant, Tropical, Lemon & Lime and Pomegranate & Blueberry), all of which count as one of your five a day. Each variant will be sweetened using natural sugar substitute Stevia, which responds to the increased consumer focus on natural ingredients.
Each bottle will continue to adopt the brand’s successful Blippable label to give consumers the chance to play games and win prizes. The JUICEBURST core range re-launched at the start of last year to become the world’s first digitally interactive soft drink. It went on to be named the second most Blipped brand in 2013 (Blippar figures, January 2014), beating all other FMCG brands.
Jon Evans, Marketing Director for JUICEBURST, says: “We have been very busy developing a range of products that not only meet the new criteria, but deliver the great taste consumers have come to expect from JUICEBURST.
“By fast-tracking development we have been able to bring the new range to market four months ahead of the legislation to ensure Wholesalers and Catering managers have plenty of time to make the switch to our new Schools range ahead of January 2015.”