Kellogg’s prioritise gut health with new prebiotic cereal

Kellogg’s is continuing to bolster its gut-health portfolio with the launch of a new prebiotic cereal to improve gut health and overall wellbeing in the UK.

The new All-Bran Prebiotic Oaty Clusters cereal comes in two flavours – Original and Almond & Pumpkin Seeds.

Both flavours include natural prebiotic chicory root fibre and wheat bran fibre, both of which feed good bacteria in the gut, nourishing the gut microbiota.

Gut health is becoming increasingly visible in the food industry and consumers favour health and wellbeing.

Research has highlighted 95% of the serotonin, the so-called ‘happy chemical’, reside in the gut. Having a healthy gut has also been linked to overall wellbeing, brain function and mental health.

The launch follows research which found that nine out of ten people in the UK don’t get enough fibre and are short of the recommended 30g per day.

Catriona Campbell-Voegt, Nutritionist and Kellogg’s Wellbeing Lead in the UK, said: “It’s clear that having a healthy gut can have a massive impact on our overall wellbeing. 70% of our immune cells are found in our gut, and its directly linked with our brain, so how we fuel it is so important.

“We’re excited to now offer two more delicious cereals which support good gut health to help everyone eat more fibre and feel at their best every day.”

This year, Kellogg’s is planning to double its investment in its high fibre brands, and focus on raising awareness and informing the nation on the benefits of high fibre foods and good gut health.