Thursday, October 1, 2020

Kellogg’s prioritise gut health with new prebiotic cereal

Kellogg’s is continuing to bolster its gut-health portfolio with the launch of a new prebiotic cereal to improve gut health and overall wellbeing in the UK.

The new All-Bran Prebiotic Oaty Clusters cereal comes in two flavours – Original and Almond & Pumpkin Seeds.

Both flavours include natural prebiotic chicory root fibre and wheat bran fibre, both of which feed good bacteria in the gut, nourishing the gut microbiota.

Gut health is becoming increasingly visible in the food industry and consumers favour health and wellbeing.

Research has highlighted 95% of the serotonin, the so-called ‘happy chemical’, reside in the gut. Having a healthy gut has also been linked to overall wellbeing, brain function and mental health.

The launch follows research which found that nine out of ten people in the UK don’t get enough fibre and are short of the recommended 30g per day.

Catriona Campbell-Voegt, Nutritionist and Kellogg’s Wellbeing Lead in the UK, said: “It’s clear that having a healthy gut can have a massive impact on our overall wellbeing. 70% of our immune cells are found in our gut, and its directly linked with our brain, so how we fuel it is so important.

“We’re excited to now offer two more delicious cereals which support good gut health to help everyone eat more fibre and feel at their best every day.”

This year, Kellogg’s is planning to double its investment in its high fibre brands, and focus on raising awareness and informing the nation on the benefits of high fibre foods and good gut health.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

First half food & drink exports fall for first time in five years

UK food and drink exports for the first half of 2020 have fallen for the first time since 2020, a new industry report has...

Benefits of the new Cobot from Phoenix Handling Solutions

The new SRP Cobot from Phoenix Handling Solutions (PHS) is an extremely compact, versatile and fully automatic, low-cost modular robot palletising system, based on...

The role of heat exchangers in apple juice processing

Although the volume of apple juice consumed by Europeans is fairly consistent, in line with market trends for other juice products, the value of...

Food waste upcycling ripe for innovation, new white paper claims

Upcycling food waste into ingredients or products for human consumption could become standard practice, according to Oakland Innovation. As the world population grows, there’s increasing...

Japanese export win for Essex juice supplier

An Essex-based drink supplier that was founded over a century ago has secured a £500,000 deal to sell its organic fruit juices to Japanese...

River Cottage launches premium Kombucha range

River Cottage has launched a new premium range of Kombucha as demand for the fermented wellness drink booms in the UK. The launch sees brand...

Related news

First half food & drink exports fall for first time in five years

UK food and drink exports for the first half of 2020 have fallen for the first time since 2020, a new industry report has...

Benefits of the new Cobot from Phoenix Handling Solutions

The new SRP Cobot from Phoenix Handling Solutions (PHS) is an extremely compact, versatile and fully automatic, low-cost modular robot palletising system, based on...

The role of heat exchangers in apple juice processing

Although the volume of apple juice consumed by Europeans is fairly consistent, in line with market trends for other juice products, the value of...

Food waste upcycling ripe for innovation, new white paper claims

Upcycling food waste into ingredients or products for human consumption could become standard practice, according to Oakland Innovation. As the world population grows, there’s increasing...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close