A limited edition flavour of Tic Tac is set to hit shelves thanks to a collaboration between the Ferrero Group and The Coca-Cola Company.
To date, this is the first Cola-Cola favourite mint and will be available in more than 70 countries worldwide when it launches in the next few months.
The new product combines the “refreshment of Coca-Cola with the iconicity of Tic Tac”.
The launch is supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight.