Wednesday, September 22, 2021

McDonald’s to launch vegan McPlant burger in UK & Ireland

McDonald’s UK&I is set to trial its first ever plant-based burger – the McPlant – comprising a vegan patty co-developed with Beyond Meat.

The company has spent three years on research and development to bring a plant-based offering to British and Irish customers.

Every element of the McPlant, it said, was designed with taste and quality top-of-mind – from the plant-based patty co-developed with Beyond Meat, to vegan cheese based on pea protein, and a new vegan sauce.

UK&I is the latest market to introduce the McPlant plant-based burger since McDonald’s officially unveiled its global McPlant platform in 2020.

Based on feedback and expectations from local customers, the UK&I version of the McPlant is fully accredited as vegan by the Vegetarian Society to ensure it meets the highest vegan standards.

It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.

“As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy,” said Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland.

“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”

McPlant will be available in 10 restaurants in Coventry from 29th September, 250+ from October and nationwide from January.

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