Friday, May 29, 2020

Merchant Gourmet expands its range with global inspired single serve pouches

Merchant Gourmet is continuing to expand its range of pulses and grains, with the launch of its new and convenient 125 gram pouches.

The single serve pouches will be part of the ‘Meals In Minutes’ brand, aligning with the wider Merchant Gourmet refresh. Available in two flavours – Thai and Indian – the pouches will be launched in Tesco Stores from August 17. A third flavour will launch with the other two in retailers later this year.

This latest culinary offering not only meets the demand for authentic flavours and ingredients in the convenience of single serve pouch, but the smaller size also caters for the 60 per cent of the UK who prepare meals for themselves at least once a day, according to the Food Standards Agency.

The Thai flavoured grains are inspired by the rising street food trends, and incorporate wheatberries and black rice with a fragrant blend of coconut milk, spices and kaffir lime leaves. The Indian flavoured grains, on the other hand, appease the UK’s continuing love affair with Indian cuisine. It’s made from a mix of basmati rice, pearl barley, green lentils, chickpeas, blended with a piquant mix of chilli, ginger and cumin.

Sanjay Davda, Retail Sales and Marketing Director at Merchant Gourmet, comments: “Bringing innovative cooks ingredients to the market is an ethos ingrained within the brand. With the development of the new 125g single serve pouches, we wanted to explore using a wider variety of authentic flavours, whilst giving time poor, food conscious consumers the ultimate solution. We are excited for a wider consumer base to try our delicious new Indian and Thai inspired flavours packaged in a convenient, easy to use pouch.”

Each pouch comes with a chilli rating for spice guidance and a window in line with the new 250 gram Merchant Gourmet pouch branding. Just add protein.

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