Sunday, December 6, 2020

Merchant Gourmet expands its range with global inspired single serve pouches

Merchant Gourmet is continuing to expand its range of pulses and grains, with the launch of its new and convenient 125 gram pouches.

The single serve pouches will be part of the ‘Meals In Minutes’ brand, aligning with the wider Merchant Gourmet refresh. Available in two flavours – Thai and Indian – the pouches will be launched in Tesco Stores from August 17. A third flavour will launch with the other two in retailers later this year.

This latest culinary offering not only meets the demand for authentic flavours and ingredients in the convenience of single serve pouch, but the smaller size also caters for the 60 per cent of the UK who prepare meals for themselves at least once a day, according to the Food Standards Agency.

The Thai flavoured grains are inspired by the rising street food trends, and incorporate wheatberries and black rice with a fragrant blend of coconut milk, spices and kaffir lime leaves. The Indian flavoured grains, on the other hand, appease the UK’s continuing love affair with Indian cuisine. It’s made from a mix of basmati rice, pearl barley, green lentils, chickpeas, blended with a piquant mix of chilli, ginger and cumin.

Sanjay Davda, Retail Sales and Marketing Director at Merchant Gourmet, comments: “Bringing innovative cooks ingredients to the market is an ethos ingrained within the brand. With the development of the new 125g single serve pouches, we wanted to explore using a wider variety of authentic flavours, whilst giving time poor, food conscious consumers the ultimate solution. We are excited for a wider consumer base to try our delicious new Indian and Thai inspired flavours packaged in a convenient, easy to use pouch.”

Each pouch comes with a chilli rating for spice guidance and a window in line with the new 250 gram Merchant Gourmet pouch branding. Just add protein.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Interpack and components 2021 cancelled amid COVID concerns

Restrictions relating to the continuing COVID-19 pandemic has led to Messe Düsseldorf cancelling both interpack and components 2021. The co-located events were originally planned to...

PepsiCo commits to 100% recycles plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine EU markets by 2022. The company will package...

First regulatory approval for cultured meat

Eat Just has been granted the world’s first regulatory approval for cultured meat. Following a rigorous consultation and review process, the company’s culture chicken has...

Food and drink businesses target sustainability for future growth – research

In response to changing consumer demand, four in five (79%) small businesses in the food and drink sector are targeting growth through sustainability and...

Plans for ‘better, fairer’ farming system published

The government has this week set out plans to deliver a “better, fairer farming system” in England. According to government, the new plans will “transform...

Danish Crown to future-proof production

Danish Crown, Europe’s largest pork producer, will increase its investment budget by 25%, investing 2 billion DKK in automation as it looks to future-proof...

Related news

Nutiva launches plant-based ghee

Californian plant-based player, Nutiva, has launched a completely vegan alternative to traditional dairy-based ghee in the US. Ideal for high-heat cooking up to 450ºF, baking...

BENEO launches instant functional rice starch for clean label

Functional ingredients maker, BENEO, has launched its new precooked functional native rice starch, Remypure S52 P. For the first time it allows food manufacturers to...

Dr Trouble launches limited edition bottles to help combat poaching

Artisan sauce producer, Dr Trouble, is launching limited edition bottles of its African Lemon Chilli and Oak Smoked Chilli sauces, in collaboration with the...

Jatt Life makes its mark with ultra-premium dual flavoured vodka

A brand-new twin infusion ultra-premium vodka that delivers a rich blend of orange and pineapple has been launched worldwide by exciting new UK spirits...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close