Minor Figures has launched the UK’s first Barista Semi-Oat Milk in Waitrose and Morrison’s stores nationwide.
Adding to its growing range of barista standard dairy alternatives, as part of its mission to democratise vegan and plant-based diets, the new Semi Oat Milk plugs a gap in current retail offerings within this category.
As the first to bring a barista semi product to the market, Minor Figures aims to help consumers who are consciously seeking to reduce sugar intake while maintaining a plant-based diet, bridging the gap for those who want to enjoy great coffee without compromise.
2020 saw the brand grow from a B2B model, servicing coffee shops, to an expanding offering within the consumer market, launching into key retail stores as well as establishing its ecommerce platform.
Minor Figures has successfully secured listings across Amazon, Booths, Abel & Cole, Farmdrop, Waitrose and Holland & Barrett, in addition to growing its footprint in coffee shops to over 4,000 nationally.
Semi Oat Milk is also available from the company’s website, as well as Amazon and Farmdrop.