Tuesday, June 15, 2021

Nestlé adds new plant-based protein bars to YES! line-up

Nestlé has expanded its YES! range with the addition of new protein-packed plant-based snack bars.

The new YES! snack bars each contain ten grams of plant protein from a combination of nuts and peas.

Recent Nestlé research has shown that most people buying protein bars are now looking for more natural protein sources with no additives.

Plant protein is one of the most preferred options to fuel an active lifestyle and get the most out of their busy day.

The new bar comes in two flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate.

The bars will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic.

As with the existing YES! range, the bars are carefully wrapped in recyclable paper. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.

“Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein,” said Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York.

“When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing.”

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