Wednesday, April 21, 2021

Nestlé launching vegan KitKat

Responding to global consumer demand, Nestlé is launching a vegan KitKat later this year.

KitKat V will be launched later in the year in several countries across the globe. It will only be available through the KitKat Chocolatory and selected retailers, to test the opportunity for a wider roll-out.

“One of the most common requests we see on social media is for a vegan KitKat, so we’re delighted to be able to make that wish come true,” said Alexander von Maillot, Head of Confectionery at Nestlé.

“I can’t wait for people to be able to try this amazingly tasty new KitKat. This is a product for everyone who wants a little more plant-based in their life.”

KitKat V was developed by chocolate experts in Nestlé’s confectionery research and development centre in York, UK, the original home of KitKat.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York said, “Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”

KitKat V is certified vegan and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance.

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