Saturday, August 8, 2020

Nestlé taps Batman & Wonder Woman for latest bottle launch

Nestlé Pure Life has teamed up with Warner Bros. and DC to expand its portfolio with the launch of bottles boasting comic characters Batman, Wonder Woman, Superman and Shazam.

The new 330ml DC Collection are made from 100% recycled plastic (rPET) and are, in turn, entirely recyclable.

Each bottle also comes with a Super Hero symbol on the side that, Nestle Pure Life said, encourages kids to finish drinking their water. Once done, they can shine a flashlight through the bottle, projecting the symbol on a wall.

“We are excited to team up with Warner Bros. and DC to make drinking water more fun for families with kids,” said Yumi Clevenger-Lee, Chief Marketing Officer at Nestlé Waters North America.

“By featuring characters kids look up to, along with a 100% recyclable bottle made with 100% recycled plastic, we’re doing our part to help keep both families and the planet healthy.”

To ensure both the bottles and the sleeve labels are fully recyclable, Nestlé Waters North America is using new labels that are more compatible with the recycling process.

Unlike some other sleeve-wrapped products, this new sleeve label technology does not require consumers to remove the label before recycling; consumers can simply place the cap back on the bottle when finished and discard in the recycling bin.

The new collection is on US store shelves now. Nestlé Pure Life’s DC Collection is now available via ReadyRefresh – Nestlé Waters North America’s customizable water and beverage delivery service.

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