Saturday, June 12, 2021

Nichols re-launches Feel Good Drinks

Nichols has re-launched Feel Good Drinks, a sustainable purpose-led range of flavoured sparkling waters with a 100% natural new drink formulation in plastic free packaging.

Born out of recognition of the opportunity in the market for natural, great tasting drinks with no added sugar or additives, the brand will be run in the style of a start-up as part of Nichols.

The range of 100% natural fruitful canned sparkling waters have been created using no artificial flavours, added sugar or sweeteners and contain 15% real fruit juice.

Available in three variants; Peach & Passionfruit, Rhubarb & Apple, Raspberry & Hibiscus, the range contains less than 27 calories per 330ml can and is available to purchase from Ocado, Booths, WH Smith Travel and via feelgooddrinks.com.

As well as the new drink formulation the re-launch aims to hero a new brand concept committed to sustainability and boosting the wellbeing of the world.

This has been brought to life via the inception of the ‘3% for People and Planet Fund’ – whereby Feel Good drinks will give 3% of sales to charities and non -profits that support personal and planetary wellbeing.

Feel Good General Manager, Ed Woolner, said: “In a century of rapid technological and industrial growth, humans have somewhat forgotten how fragile the natural world is and how much we rely on it for our wellbeing.

“The Feel Good 3% People & Planet fund is our way of giving back, we know we are taking raw materials from the planet, but by donating and partnering with charities that support personal and planetary wellbeing we hope to help protect the natural environment that gives us so much.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close