Thursday, October 28, 2021

One of world’s best bars to launch RTDs in UK

Heads + Tails, the London bar recognised in both the ‘UK’s Top 50 Cocktail Bars’ and ‘The World’s Top 500 Bars’, will launch a collection of nine premium small batch cocktails on 20th October across three categories; ‘Fun & Fruity’, ‘Contemporary Classics’ and ‘Serious & Stirred’.

The cocktails are designed for both commercial and consumer markets with availability in two formats a large single serve measure (10cl rrp £7.99) and a larger bottle serving six (50cl rrp £34.99) with each expression offering a striking individual design that captures the personality of the bar and the cocktail it contains.

In addition, there are two 50cl bottle (£64.99) and three 50cl bottle (£84.99) packs created via customer selection with the larger 50cl bottles packaged in a bespoke outer box adding value as a statement gifting option ideal for retail.

“We have always been proud of being recognised for making some of the world’s best drinks so making them available beyond our bar was the logical yet challenging next step,” said Chris Dennis, Director, Heads + Tails.

“With the help of our gifted and experienced bar team we’ve created an extensive and varied range of well-known classics and creative twists.

“We’re proud to say that these have the same exceptional quality of our in-house cocktails and we’re excited that our drinks are now available wherever our customer happens to be.”

Will Partridge, Director, Heads + Tails, added: “The pandemic accelerated the natural step for our Heads + Tails, and while this was a project born from the effects of COVID with EU & US markets expected to be worth £7.1bn and £6bn respectively by 2026, we are grateful we used our time wisely and are very proud of the RTD range we have produced.”

The collection of nine signature drinks are sold exclusively on their own dedicated website and have been created by the team who boast over 50 years combined industry experience designed to suit a variety of tastes and occasion:

Fun & fruity

Peach Daiquiri: The timeless combination of rum, lime and sugar. We just made it peachy. (23.8% ABV)

Pineapple Margarita: Refreshing, tropical twist on one of the world’s favourite cocktails. (19% ABV)

Angel Face: Apple and apricot flavours bring a balance and zesty sweetness to a classic London dry gin. (22.3% ABV)

Contemporary classics

Negroni: A bitter Italian aperitivo classic that packs a punch. A bittersweet balance of dry citrus notes and a delicate spicy finish. (25.1% ABV)

Cosmopolitan: The classic ‘Cosmo’. Refreshing cranberry, a sweet citrus finish and vodka throughout. (13.8% ABV)

Espresso Martini: Rich and indulgent, the Espresso Martini is a sumptuous mix of vodka, coffee liqueur and espresso. The layers of sweet coffee balance the smooth and crisp vodka. (14.3% ABV)

Serious & stirred

Maple Old Fashioned: A delicious maple-sweetened take on the classic Old Fashioned. Caramelised flavours of burnt wood with a delicate and aromatic vanilla finish. (29.3% ABV)

Old Fashioned: One of the great Bourbon classics. Made the old fashioned way (29.3% ABV)

El Presidente: We use a blend of aged rums in our take on this rich and vibrant Cuban-inspired classic (28.5% ABV)

The label and packaging design for Heads + Tails ready-to-drink signature range was designed by London based agency Colt and the different fonts used were inspired by each cocktail to maintain their individual identities.

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