Wednesday, December 2, 2020

Plant-based company positions carrot as heart of latest launch

Bolthouse Farms has launched a new line of plant-powered products based around carrots as the California company doubles down on its ‘Plants Powering People’ vision.

The Bolthouse Farms Wunderoot is made up of three new carrot-based “swaps” featuring Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits.

This launch follows the company’s recent introduction of Bolthouse Farms Plant-Based Protein KETO beverage line and their Plant-Based Refrigerated Dressings.

“The new Bolthouse Farms Wunderoots carrot ‘swaps’ demonstrate our continued commitment to innovation and creating a plant-powered platform for healthier, more functional products that meet the fast-changing needs of today’s consumer,” said Bolthouse Farms CEO Jeff Dunn.

The company has invested significantly to develop and launch this broad mix of fresh carrot-based innovations, leveraging the inherent goodness of carrots to meet consumer needs.

Vice President of Marketing AJ Bernstein said: “These new Bolthouse Farms Wunderoots carrot ‘swaps’ answer this call and step in as a healthier option for popular staples. This is just the beginning of bringing more plant-powered innovations to consumers.”

The new products debuted at the Produce Marketing Association (PMA) Fresh Summit last week will start hitting retail shelves in Spring 2021.

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