Friday, September 25, 2020

Plant-based ice cream range launched by Froneri

Ice cream manufacturer, Froneri, has launched a new plant-based range as demand for vegan meal occasions continue to increase.

The RØAR has been launched in partnership with not-for-profit organisation Panthera’s Tigers Forever fund. It contains no palm oil and the cocoa used is all UTZ Certified.

“We have launched RØAR in response to growing consumer demand for plant-based products. Recent research shows that plant-based meal occasions have increased by 37% in the last four years. But it isn’t just vegans who are embracing this – there has been a 92% increase in plant-based meals being eaten by non-vegans,” said Froneri CEO Ibrahim Najafi.

“While creating this indulgent plant-based ice cream with a conscience it also made perfect sense to link up with Panthera, giving financial support to their Tigers Forever fund, as well as a range of their other education and awareness initiatives.”

The new range is available in three flavours: Hazelnut Chocolate Cookie; Coconut Mango Passionfruit Oat Cookie; and Hemp Seed Chocolate Brownie.

RØAR has launched in the UK through Ocado and Tesco (from 16th March). Outside the UK it will be available in Germany and Finland.

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