Thursday, October 29, 2020

Premium vegan ready meal brand launches in the UK

Irish ready meal and convenience food producer, Swift Fine Foods, has launched a new range of premium vegan ready meals into the UK retail sector, under the new brand Cook Republic.

The new range, created by Simon Maddrell, founder of UK-based innovation consultancy Orbit&Anchor, has been specifically developed to capitalise on the growing consumer demand for fresh, healthy and convenient vegan meal options.

It is now available in 5,280 stores nationwide after securing listings in Nisa, Costcutter, SuperValu, Mace and Centra.

The range includes four unique variants: Tofu, Garlic & Bok Choy Noodles; Black & Red Lentil Casserole; Roast Aubergine & Couscous; and Cauliflower & Chickpea Tagine.

With 24% of consumers actively looking for vegan or vegetarian products, and 14% of people now identifying as flexitarian, the Cook Republic meets the demand for high-quality, yet cost-effective vegetarian and vegan ready meals.

“At Swift Fine Foods, we’re continuously researching and innovating to meet the ever-evolving demands of consumers. We know consumers are increasingly on the look-out for convenient meat-free meal options and we worked hard with Orbit&Anchor, a team of retailers, nutritionists and chefs to develop four high quality, well-balanced recipes, which are fresh, healthy and deliver on flavour,” said Eddie Warke, National Accounts Manager UK & Ireland at Swift Fine Foods.

“We pride ourselves on quality and are excited to launch the meals into the UK market. Everything we do is anchored in research and insight, so we’re confident these products will be well received by a wide range of customers, from vegans and vegetarians, to the growing number of flexitarians who are making a conscious effort to cut down on their meat consumption.”

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