Friday, September 22, 2023

Re:Nourish brings back Gazpacho for summer 2023 with new Sainsbury’s listing

Re:Nourish, the innovative food brand behind the world’s first fresh soup in a microwaveable, fully recyclable bottle, is set to make a splash this summer with the return of its first to market Gazpacho that’s made with fresh ingredients.

Re:Nourish Gazpacho (500g, RRP £2.80) first launched in 2022 when it landed 6.2% of total UK gazpacho sales via Waitrose and Ocado alone[1].  Following a successful first year in market, it is now back to provide the perfect on the go, fuss free summer lunch solution for 2023.  The light and healthy summer meal option is located in the chilled aisle of Waitrose, Ocado, Amazon Fresh and Zapp and, for the first time in 2023, will also be listed in 241 Sainsbury’s stores across the country.

Packed full of authentic Spanish tomatoes, roasted red peppers and cooling cucumber, combined with a splash of extra virgin olive oil, garlic and vinegar, the recipe uses just seven key ingredients all sourced from gazpacho’s home country of Spain. Served up in a handy grab and go bottle, Re:Nourish Gazpacho is set to make its mark on the gazpacho market, worth £1.6m in retail value[2].  Best served chilled – just like they do on the sunny shores of Spain – this deliciously tasty ‘beauty in a bottle’ is packed full of vitamins C, A and E to help maintain skin and collagen formation as part of a healthy balanced diet.

Nicci Clark, founder of Re:Nourish, commented: “Gazpacho is a relatively unfamiliar concept for the UK market, but it’s refreshing taste and lightness makes it the ideal summer lunch and the perfect alternative to the boring summer salad.  Our unique, fully recyclable bottle means it can be enjoyed whenever and wherever you like, without compromising on taste or quality.  We are delighted to have secured a listing in Sainsbury’s this summer.  Our brand is growing globally and we’re looking forward to welcoming new consumers into the Re:Nourish brand.”

The Gazpacho launch will be supported by product sampling, influencer outreach and both organic and paid social media activity throughout the summer months.

All Re:Nourish products are Vegan, Gluten Free, Dairy Free, Low Fat with no artificial preservatives or additives making them perfect for health conscious consumers.

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